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Integrate LinkedIn Ads with Pardot to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate LinkedIn Ads with Pardot - no code necessary. See how you can get setup in minutes.

Select a trigger from LinkedIn Ads

A trigger is an event that starts your Zap and runs the workflow. For example, with LinkedIn Ads, a trigger could be "New Event Registration Form Response."
A trigger is the event that kicks off your automated workflow.

Setup an action from Pardot

An action is what takes place after the automation is triggered. For example, with Pardot, the action could be "Add Prospect to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected LinkedIn Ads to Pardot

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your LinkedIn Ads to Pardot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Connect LinkedIn Ads and Pardot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Practical ways you can use LinkedIn Ads and Pardot

Capture LinkedIn leads in Pardot

When a new lead gen form response is received in LinkedIn Ads, Zapier creates a new Prospect in Pardot. This streamlines your lead management process by ensuring that no potential client slips through the cracks, saving time and enhancing lead conversion rates.

Business owner
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Sync LinkedIn leads to Pardot lists

When a new lead gen form response is captured on LinkedIn Ads, Zapier automatically adds the prospect to a list in Pardot. This ensures your sales team can swiftly engage with the new leads, leading to quicker follow-ups and improved conversion rates.

Sales ops
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Notify team of new LinkedIn event registrations

When there is a new event registration on LinkedIn Ads, Zapier sends an email to the marketing team via Pardot. This keeps your team informed and allows for timely engagement with attendees, boosting participation rates and overall event success.

Marketing & marketing ops
Try it

Connect LinkedIn Ads and Pardot to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
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Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Organization
      Required
    • Event
      Required
    Trigger
    Scheduled
    Try It
    • Account
      Required
    • Audience
      Required
    • Company Name
    • Website Domain
    • Email Domain
    • LinkedIn Page URL
    • Stock Symbol
    • Industries
    • City
    • State
    • Country
    • Postal Code
    Action
    Write
    • Account
      Required
    • Audience Type
      Required
    • Name
      Required
    • Description
    Action
    Write
    • Account
      Required
    • Pivots
      Required
    • Metrics
      Required
    • Start Date
      Required
    • End Date
    • Time Granularity
    Action
    Write
    • Account
      Required
    • Lead Form
    Trigger
    Instant
    Try It
    • Account
      Required
    • Audience
      Required
    • Email Address
    • First Name
    • Last Name
    • Title
    • Company
    • Country
    • Google Advertising ID
    Action
    Write
    • Account
      Required
    • Audience
      Required
    • Email Address
    Action
    Write
    • HTTP Method
      Required
    • URL
      Required
    • Query String Parameters
    • Headers
    • Additional Request Headers
    • Body
    Action
    Write

Learn how to automate LinkedIn Ads on the Zapier blog

Learn how to automate Pardot on the Zapier blog

linkedin-ads logo
linkedin-ads logo
About LinkedIn Ads
LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.
Learn moreHelp
Related categories
  • Ads & Conversion
  • Microsoft
pardot logo
pardot logo
About Pardot
Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Learn moreHelp
Related categories
  • Marketing Automation
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