Integrate Mailchimp with Qualtrics to automate your work

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2. Choose an Action
The event an automation performs after it's triggered
Endless possibilities

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How Zapier works

Zapier makes it easy to integrate Mailchimp with Qualtrics - no code necessary. See how you can get setup in minutes.

Select a trigger from Mailchimp

A trigger is an event that starts your Zap and runs the workflow. For example, with Mailchimp, a trigger could be "New Campaign."
A trigger is the event that kicks off your automated workflow.

Setup an action from Qualtrics

An action is what takes place after the automation is triggered. For example, with Qualtrics, the action could be "Create or Update Contact."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Mailchimp to Qualtrics

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Triggers and actions are the main components of every automated workflow.

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Make work flow with AI

Level up your Mailchimp to Qualtrics integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Mailchimp + Qualtrics integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Mailchimp and Qualtrics

How can I connect Mailchimp with Qualtrics to automatically add new survey respondents to my email list?

We facilitate integration using triggers and actions. When a new survey response is submitted in Qualtrics, it triggers an action to add that respondent's contact details directly into your Mailchimp list.

What do I need to set up the integration between Mailchimp and Qualtrics?

To set up the connection, you will need active accounts on both Mailchimp and Qualtrics. Additionally, you should have permission to access and modify contacts on Mailchimp and manage surveys on Qualtrics.

Can I update subscriber information in Mailchimp when there's a change in survey data from Qualtrics?

Yes, our integration allows for updating subscriber details. If a participant updates their email or other personal information through a Qualtrics survey, the corresponding contact details can be updated in Mailchimp via triggered actions.

Is it possible to send automated emails via Mailchimp based on survey responses from Qualtrics?

Absolutely, specific survey responses in Qualtrics can trigger an action that sends tailored emails through your Mailchimp account, helping streamline your communication efforts.

What happens if there’s an error during the data transfer between Qualtrics and Mailchimp?

In the event of an error, our system logs the issue allowing you or support personnel to investigate further. Common errors include incorrect mapping of fields or connection issues which can usually be resolved quickly.

How frequently is the data transferred between Qualtrics and Mailchimp once integrated?

Data transfer occurs almost instantaneously upon triggering events such as survey submissions. We ensure that any captured data flows seamlessly so long as real-time processing is supported by both platforms.

Do I need any technical skills to integrate Mailchimp with Qualtrics through your platform?

No technical expertise is required. Our platform guides you step-by-step through setting up triggers such as 'New Survey Response' and actions like 'Add/Update Subscriber,' making it accessible for users at all levels.

Connect Mailchimp and Qualtrics to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect Mailchimp and Qualtrics to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger
Start here
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Audience
    • Status
    Trigger
    Scheduled
    Try It
    • Audience
    • Link
      Required
    • Track all links clicks
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It
    • Store
      Required
    Trigger
    Scheduled
    Try It
    • Audience
    • Trigger each time a subscriber opens an email
    Trigger
    Scheduled
    Try It
  • Mailchimp triggers, actions, and search
    New Audience

    Triggers when a new audience is added to your MailChimp accounts.

    Trigger
    Scheduled
    Try It
    • Audience
    • Note_about_samples
    Trigger
    Instant
    Try It
    • Audience
    Trigger
    Instant
    Try It

Learn how to automate Mailchimp on the Zapier blog

Learn how to automate Qualtrics on the Zapier blog

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About Mailchimp
Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.
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    About Qualtrics
    Qualtrics is a research and experience platform making sophisticated research simple and empowering users to capture customer, product, brand & employee experience insights in one place.
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