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How Zapier works

Zapier makes it easy to integrate Marketo with RSS by Zapier - no code necessary. See how you can get setup in minutes.

Select a trigger from Marketo

A trigger is an event that starts your Zap and runs the workflow. For example, with Marketo, a trigger could be "New Form Submission."
A trigger is the event that kicks off your automated workflow.

Setup an action from RSS by Zapier

An action is what takes place after the automation is triggered. For example, with RSS by Zapier, the action could be "Create Item in Feed."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Marketo to RSS by Zapier

With Zapier, it’s never been easier to connect your apps together and automate your most tedious work. Save hours every month.
Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Marketo to RSS by Zapier integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Connect Marketo and RSS by Zapier to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

    • Form
    Trigger
    Polling
    Try It
  • Marketo triggers, actions, and search
    New Program

    Triggers when a new program is created.

    Trigger
    Polling
    Try It
    • List
    • Additional Fields
    Trigger
    Polling
    Try It
    • External Company ID
      Required
    Action
    Write
    • List
    • Additional Fields
    Trigger
    Polling
    Try It
    • Zap_id
    • Program Context
      Required
    • Campaign Context
      Required
    • Program Context
      Required
    • Program Member Context
      Required
    Trigger
    Instant
    Try It
    • List
    • Lead
      Required
    Action
    Write
    • Partition
    Action
    Write

Learn how to automate Marketo on the Zapier blog

Learn how to automate RSS by Zapier on the Zapier blog

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About Marketo
Marketo's marketing automation software helps marketers engage customers and prospects.
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    About RSS by Zapier
    RSS (really simple syndication) is pretty much the industry standard for feed readers. You'll find RSS feeds in almost every app imaginable.
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