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How Zapier works

Zapier makes it easy to integrate Salesforce with Facebook Custom Audiences - no code necessary. See how you can get setup in minutes.

Select a trigger from Salesforce

A trigger is an event that starts your Zap and runs the workflow. For example, with Salesforce, a trigger could be "New Case Attachment."
A trigger is the event that kicks off your automated workflow.

Setup an action from Facebook Custom Audiences

An action is what takes place after the automation is triggered. For example, with Facebook Custom Audiences, the action could be "Create Custom Audience."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Salesforce to Facebook Custom Audiences

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Salesforce to Facebook Custom Audiences integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
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Frequently Asked Questions about Salesforce + Facebook Custom Audiences integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Salesforce and Facebook Custom Audiences

How can I start integrating Salesforce with Facebook Custom Audiences?

To begin integrating Salesforce with Facebook Custom Audiences, you'll need to create a Zap using our platform. This integration allows you to automate the flow of data between the two platforms by setting triggers, like a new lead in Salesforce, that can automatically create a new custom audience entry in Facebook.

What are the available triggers for this integration?

The available triggers for integrating Salesforce with Facebook Custom Audiences include events such as 'New Lead', 'Updated Contact', and 'New Opportunity' in Salesforce. These triggers enable automated actions like adding members to a Facebook Custom Audience directly from your Salesforce data.

Are there specific actions that can be automated between these two platforms?

Yes, through our integration, you can automate several actions such as creating or updating a custom audience on Facebook when certain conditions in Salesforce are met. For instance, every time there's a new lead or an updated contact record in Salesforce, it can trigger an action to update your audience on Facebook.

Can I choose specific fields from Salesforce to sync with my Facebook Custom Audiences?

Absolutely. You have the flexibility to map specific fields from your Salesforce records to your Facebook Custom Audiences. This allows for more targeted audience segmentation based on attributes such as lead status, industry type, or geographic location defined within your CRM.

Will all leads from Salesforce automatically be added to my Facebook Custom Audience?

No, not necessarily. You can set up conditions and filters within our platform so that only leads meeting certain criteria are added to your Facebook Custom Audience. This ensures you're targeting only relevant contacts based on customized rules.

What happens if I update a contact in Salesforce? Will it reflect in my custom audiences?

If you've set up your integration with an 'Updated Contact' trigger, any changes made to contact information in Salesforce will automatically update the corresponding entry within your selected Facebook Custom Audiences ensuring alignment between platforms.

Is there support for syncing data back from Facebook Custom Audiences into Salesforce?

Currently, our integration focuses on sending data from Salesforce to Facebook. Reverse syncing is not supported out of the box but can be achieved through additional custom solutions or middleware if necessary.

Connect Salesforce and Facebook Custom Audiences to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Salesforce triggers, actions, and search
    New Case Attachment

    Triggers when a new Attachment is added to a case.

    Trigger
    Polling
    Try It
    • History Object
      Required
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Lead

    Triggers when a new Lead is created.

    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Contact

    Triggers when a new Contact is created.

    Trigger
    Polling
    Try It
    • Salesforce Object
      Required
    • Record (Optional)
    Trigger
    Polling
    Try It
  • Salesforce triggers, actions, and search
    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • Disclaimer
    • Salesforce Object
      Required
    Trigger
    Polling
    Try It

Learn how to automate Salesforce on the Zapier blog

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    About Facebook Custom Audiences
    Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.
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