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Connect Variance and HubSpot to unlock the power of automation

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How Zapier works

Zapier makes it easy to integrate Variance with HubSpot - no code necessary. See how you can get setup in minutes.

Select a trigger from Variance

A trigger is an event that starts your Zap and runs the workflow. For example, with Variance, a trigger could be "New Account."
A trigger is the event that kicks off your automated workflow.

Setup an action from HubSpot

An action is what takes place after the automation is triggered. For example, with HubSpot, the action could be "Add Contact to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Variance to HubSpot

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Triggers and actions are the main components of every automated workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Variance to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Learn about AI automation
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Connect Variance and HubSpot to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Variance triggers, actions, and search
    New Account

    Triggers when a new account is created.

    Trigger
    Instant
    Try It
    • Account property
      Required
    Trigger
    Instant
    Try It
    • Account tag
      Required
    Trigger
    Instant
    Try It
    • Stream
      Required
    Trigger
    Instant
    Try It
    • Account tag
      Required
    Trigger
    Instant
    Try It
  • Variance triggers, actions, and search
    New Contact

    Triggers when a new contact is created.

    Trigger
    Instant
    Try It
    • Account property
      Required
    Trigger
    Instant
    Try It
    • Account name
      Required
    • Account domain
    • External Account ID
    • Properties
    Action
    Write

Learn how to automate HubSpot on the Zapier blog

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About Variance
Variance hooks into your customer data and makes it easy to access growth signals across product, marketing, and sales.
Related categories
Productivity
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hubspot logo
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
Learn moreLearn moreHelpHelp
Related categories
Marketing Automation
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