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Adam Smartschan

Adam is the Chief Strategy Officer at Altitude Marketing, a full-service digital agency located between New York and Philadelphia. He has an awesome wife, two awesome daughters, and a Treeing Walker Coonhound who sleeps 23 hours a day.

Adam's articles

App tips
Use your customer list to create custom audiences in Facebook
If you're a marketer, your prospect and customer list is one of your prized possessions. It's a tool for staying in touch. It's a way to nurture contacts into buyers. It's a great start for building audience personas. Your list is everything.
By Adam Smartschan

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3 min read
App tips
Staying in front of buyers with Google Customer Match
Customer data is gold for marketers and advertisers. The more you know about a potential buyer, the better you're able to target your offers and drive sales. But it's not enough to have data. You need to be able to use it.
By Adam Smartschan

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4 min read
App tips
How to use LinkedIn Lead Gen Forms to get qualified leads
LinkedIn Lead Gen Forms have become a critical piece of B2B marketing campaigns. And for good reason: They're easy to set up. They allow for self-serve micro-targeting of more than 600 million users.
By Adam Smartschan

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4 min read
Customer stories
How automation helped a gourmet market chain scale its home shopping service
Like countless small businesses across the U.S., Iavarone Bros., saw its world change this year. The onset of the COVID-19 crisis caused the gourmet Italian market chain's lucrative catering business to dry up overnight.
By Adam Smartschan

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3 min read

Most recent articles

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