Carlin Sack

I'm a writer, marketer, and a Northwestern University journalism alum. Follow me at @SScarlin.

Carlin Sack

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Customer stories

How a Content Company Uses Zapier to Learn From Their Email Marketing Data

Data is worthless without analysis. You can collect all the numbers you want; but if you don’t unpack the "how" and "why" behind those facts, you’re left with a list of info that might as well be random.

By Carlin Sack

8 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'