Katie Paterson

Katie Paterson is a freelance writer and digital marketer specializing in marketing, technology, recruitment, and business growth. She lives in Glasgow, Scotland.

Katie Paterson

Katie's articles

Most recent articles

Automate your work with Zapier

More from Katie
A hero image for Google Ads app tips with the Google Ads logo on a blue background

Marketing tips

Google Local Services Ads: What they are and how to use them

Here's everything you need to know about how to use Google Local Services Ads.

By Katie Paterson

9 min read

Marketing tips

20 landing page examples to help you increase conversions

If you're looking for landing page inspiration, check out these 20 great landing page examples to help boost your conversions in 2024.

By Katie Paterson

14 min read

App comparisons

Calendly vs. Google Calendar appointment schedule: Which should you choose? [2024]

Here's how these two appointment scheduling apps stack up in practice.

By Katie Paterson

8 min read

App comparisons

Zoom vs. Teams: Which is better for remote meetings and collaboration? [2024]

During the pandemic, the company I worked for made the shift from Zoom to Teams, and everyone and their dog had an opinion on which app was better. Two years later, the jury's still out.

By Katie Paterson

10 min read


Get productivity tips delivered straight to your inbox

We’ll email you 1-3 times per week—and never share your information.

Improve your productivity automatically. Use Zapier to get your apps working together.

Sign up
See how Zapier works
A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'