Katie Paterson is a freelance writer and digital marketer specializing in marketing, technology, recruitment, and business growth. She lives in Glasgow, Scotland.
Katie Paterson
Katie's articles
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More from Katie
App comparisons
Slack vs. Teams: Which should your business use? [2024]
Team chat apps have made a huge dent in reducing internal email at organizations. They improve communication by encouraging brevity, allowing for opt-in conversations, and reshaping expectations about how and when people will reply.
By Katie Paterson
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14 min read
Marketing tips
Google Local Services Ads: What they are and how to use them
Here's everything you need to know about how to use Google Local Services Ads.
By Katie Paterson
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9 min read
Marketing tips
20 landing page examples to help you increase conversions
If you're looking for landing page inspiration, check out these 20 great landing page examples to help boost your conversions in 2024.
By Katie Paterson
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14 min read
App comparisons
Calendly vs. Google Calendar appointment schedule: Which should you choose? [2024]
Here's how these two appointment scheduling apps stack up in practice.
By Katie Paterson
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8 min read
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