Like many Stanford grads, Liz ventured into tech. She found her place driving content strategy for startups like JumpCloud, BetterUp, Navattic, and Ascend. Outside of writing, she consumes too many true crime podcasts and hikes all over SoCal.
Liz Melton
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More from Liz
App comparisons
HubSpot vs. Pardot: Which marketing software is right for your business? [2024]
HubSpot (technically, HubSpot's Marketing Hub) and Pardot (now Salesforce's Marketing Cloud Account Engagement) are two of the top competitors in the world of marketing automation software. Here's how they stack up.
By Liz Melton
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9 min read
Business tips
Why athletes make the best hires
There are real benefits to having an athlete or former athlete on your workplace team.
By Liz Melton
•
7 min read
Business tips
6 unconventional tips for finding new clients
You've already joined online communities, reached out to past clients, and made a flashy website. Learn 6 other ways to boost your client acquisition.
By Liz Melton
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5 min read
Business tips
6 obstacles every early-stage business owner should expect
Thinking about starting a small business? There's more to it than managing money and prepping for taxes. Here's what I learned in my first year as a business owner.
By Liz Melton
•
6 min read
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