Maranda Borchert

Maranda is a Customer Advocate Marketing Manager at Zapier and is based in Washington, D.C. She loves telling customer stories by day, and rescuing dogs at night.
Maranda Borchert

Maranda's articles

Most recent articles

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More from Maranda

Customer stories

How ActiveCampaign cut its 90-day average churn rate as low as 6%

What started as a simple fix for their onboarding process is now helping ActiveCampaign improve adoption throughout the entire customer journey.

By Maranda Borchert

4 min read

Customer stories

How the nation's largest transit ad company transformed its customer support with AI

Customer support is a vital role, but many customers expect completely personalized service. Here's how one company uses AI to slash response times while keeping things personal.

By Maranda Borchert

3 min read

Customer stories

How CoverDoc uses AI to revolutionize cover letter writing

When former VP of Product Ambar Shrivastava was laid off from his job in late 2022, he wanted to provide a personalized cover letter for each application but it took too long. That's the problem that sparked the idea for Coverdoc.

By Maranda Borchert

4 min read

A Veo camera on a soccer field.

Customer stories

How Veo increases sales and lowers lead costs with automation

In the wake of exponential growth, Veo quickly realized they needed a little automation help. So, they teamed up with Zapier to streamline their sales cycle.

By Maranda Borchert

4 min read


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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'