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Saphia Lanier

Saphia Lanier is a freelance writer with a background in marketing and a deep interest in SaaS. She spends her days helping B2B brands connect with (and convert) target audiences using engaging long-form blog posts. When she's not hammering away at her keyboard and nailing projects, she's spending time with family and trying new homemade vegan recipes.

Saphia's articles

Marketing tips
Progressive profiling: a non-icky way to collect customer data
How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.
By Saphia Lanier

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6 min read
Marketing tips
9 examples of conversational marketing that helped businesses grow
Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.
By Saphia Lanier

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7 min read

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