• Home

  • Automation with Zapier

  • Customer stories

Customer stories

2 min read

How the Palm Beach Tech Association Automates Social Media Marketing

By Christina Romein · November 6, 2017
automate-social-media-marketin primary img

Are you a nonprofit interested in automating your work? Zapier offers a 15% discount for nonprofits! Just go to our help page, and send us a copy of your 501(c)(3) or similar documentation to get your discount!

Starting a business can be a lonely journey. To connect self-starters with resources and community, a group of entrepreneurs founded the Palm Beach Tech Association. They offer collaborative workspaces, industry meetups, jobs boards, an awards dinner, and more to build networks and foster community. In the span of a few years, the association became one of the largest innovation organizations in Florida.

Their mission to unite and build up the technology industries throughout Palm Beach County means the association became a hub for the community. Everyone from corporate CEOs to freelancers has joined the association, contributing knowledge and experience.

The nonprofit association’s core initiatives include developing an educational pipeline for local tech companies to hire from, drawing businesses to the region by building up the region’s brand, and acting as a voice of the county’s technology industry to government and business leaders.

Palm Beach Tech

One of their initiatives offers a local careers board for freelance, part-time, and full-time positions. With opportunities posted throughout the year, the Palm Beach Tech Association communicates the opportunities in every way possible.

Embracing the idea of networking, the association shares content to its social media channels where members can share and spread the word about opportunities. For a long time, this was a tedious process, with staff or volunteers manually updating Palm Beach Tech Association’s many social networks.

Social media was very hands-on, all managed by staff, interns, and volunteers. Now we can do literally eight things with one click, saving time and effort.

Joe Russo, Executive Director, Palm Beach Tech Association

With app automation tool Zapier, the association consolidates its social media publishing efforts. Whenever someone submits a new job opportunity to the career board, Zapier automatically pushes an update to the Palm Beach Tech Association's social media channels: Facebook Page, Facebook Group, Twitter, LinkedIn, Slack, as well as their director’s personal social media. All this happens in an instant thanks to their Zaps—a bridge between two or more apps.

Community building and social media can be demanding—particularly for non-profit organizations who operate lean or rely on volunteers to manage accounts. Let Zapier help you automate your publishing process with these Zaps:

Buffer your Instagram photos

Buffer your Instagram photos
  • Instagram logo
  • Buffer logo
Instagram + Buffer

    Share your new Instagram posts to your Facebook page

    Share your new Instagram posts to your Facebook page
    • Instagram logo
    • Facebook Pages logo
    Instagram + Facebook Pages

    Post new WordPress posts to your Facebook page

    Post new WordPress posts to your Facebook page
    • WordPress logo
    • Facebook Pages logo
    WordPress + Facebook Pages

      Share new Buffer queue items in Slack

      Share new Buffer queue items in Slack
      • Buffer logo
      • Slack logo
      Buffer + Slack

        By building efficient workflows with Zapier, non-profits can spend more time doing good, instead of doing things by hand. Learn more and apply for the 15% discount.

        All images courtesy of Palm Beach Tech Association.

        What's your story? Tell us how you use Zapier to do more. You can also read even more customer stories and find new ways to improve your workflow and productivity.

        Get productivity tips delivered straight to your inbox

        We’ll email you 1-3 times per week—and never share your information.

        mentioned apps

        Related articles

        Improve your productivity automatically. Use Zapier to get your apps working together.

        Sign up
        See how Zapier works
        A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'