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6 min read

The value of transparency: Letting your customers see the data you see

How one company used behavior-based marketing automation to increase revenue per client by 45%

By Matt Buchanan · January 8, 2021
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Matt Buchanan

Matt Buchanan is the Co-Founder and Chief Growth Officer at Service Direct, a technology company that offers local lead generation solutions for service businesses. He is a graduate of Vanderbilt University and has 15+ years of expertise in local lead generation, sales, search engine marketing, and building and executing growth strategies. He is known for his brutal honesty delivered in a way that ultimately motivates people to improve and grow. 

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'