Articles tagged "Marketing"

Shopify marketing: 4 ideas to boost your eCommerce sales

Shopify is one of the best eCommerce platforms for building your online store. It's easy to set up and has all the essential features you'll need. But compared to building a Shopify site, getting people to visit one is not quite as paint-by-number.

CRM automation to boost your team's productivity

We know CRMs can increase productivity by as much as 30 percent, but how specifically does connecting more software help? It’s a combination of using each tool for greater efficiency and finding ways to employ what you’ve learned about each customer.

Small videos, big results: How to create YouTube content for your small business

Anyone who's started a YouTube channel has probably daydreamed about one of their videos going viral. I know I did.

Fast follow-up: Automatic workflows to get the most out of your landing page

Landing pages are perfect for launching a new product or service.

4 ways to automate your cold email outreach with Mailshake

Nowadays, people are pretty hip to the cold email game. If you launch an outreach campaign that's too generalized or shills too hard, you'll likely be ignored.

Boost your email marketing campaigns with video

It's easy, in a digital marketing campaign, to lack a personal connection with your audience. When done poorly, campaigns can even feel like they've been automatically generated by a sketchy algorithm.

How small businesses can optimize SEO for rich snippets

SEO can feel like a time-suck for small business owners. But organic search is among the biggest, most effective, and most reliable client acquisition channels.

Media training 101 for small businesses

Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it.

5 ways to prepare your business for the holiday shopping rush—right now

Sandwiched between the busy summer and holiday shopping seasons, September and October might seem like a breath of fresh air.

Is link building worth it for small businesses?

For a long time, any SEO campaign could be summed up with two general goals: Produce better content. Find quality backlinks.