Articles tagged "Marketing"

Why you should create a brand community and how automation can help you do it

Today, everyone wants to feel connected. In a time of virtual meetings, digital conversations, and an increasingly isolated reality, consumers are hungry for a sense of belonging.

4 ways to automate your online quizzes with Interact

Online quizzes aren't just frivolous fun. When done right, they're also a very effective marketing tool.

Use automation to grow site traffic and transform your workflows

How to free up more time for you to focus on overall growth strategies for your business rather than choking up your schedule with menial and repetitive tasks.

Using video in unexpected but personal ways for your business

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don't show my teeth, the chance I might accidentally talk while in a parade is reduced.

Bundling your products for customer satisfaction—and profit

By taking your existing products and combining them into bundles, you can expand your offerings without having to create brand new products.

Living the dream: Transforming a passion into a business

In an average year, I'll be out climbing between 250 and 300 days. Out of these 300 days, I only consider three or four to be work. The rest of the time, I'm simply having as much fun as is humanly possible doing what I love.   

How to establish your brand in a crowded niche

Starting a business is daunting enough. What if you're doing so in one of the more highly saturated niches, like marketing, cooking, fashion, or DIY, that have tons of bloggers, YouTubers, and other content creators with large audiences?

How HARO can change the way your small business does SEO

You've likely spent some time reading about and focusing on on-page SEO—optimizing your site to be sure Google will like it. But backlinks (links to your page from another site) are another valuable way to help people find you.

How to grow your small business with affiliate marketing

Affiliate marketing sounds fancy, but it's actually quite simple: an influencer promotes a product in exchange for a commission, or two related businesses help market each other.

How active selling helped my marketing strategy

Advertising is expensive. And not only that—it's passive. That's ok for some purposes, but I've found that removing the competition and getting active with your selling can serve the purposes of a small business much more.