Articles tagged "Marketing"

5 ways to get your first media placements

Starting PR from scratch is intimidating—but far from impossible. Here's how one PR manager did it.

Easily match new leads with the right Google ads

Whether your email newsletter subscribers are already customers or they have the potential to be, you'll probably want an easy way to get your ads in front of them—without having to manually transfer customer data between your apps.

How BlitzMetrics founder Dennis Yu uses Zapier in his marketing workflows

Dennis Yu is a powerhouse in the digital marketing space. He has advised many large well-established brands on how to more effectively market their goods and services. Automation with Zapier is a critical part of the future of marketing.

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

How Pinterest templates changed the way I do business

Adding an image of your favorite recipe or throw pillow to Pinterest isn't hard. But if you're a small business that uses Pinterest as a marketing tool (like mine does!), you know how time-consuming and tiresome it is to constantly design Pins.

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

8 ways businesses succeed by texting customers

Cutting through the noise to connect with customers is difficult. And it's a lose-lose because customers actually do want to hear from you when you have something valuable to share.

How to make a splash with your next launch announcement 

If you own a business or work in marketing or communications, then I know you have a least favorite insect: crickets. Those little bug-eyed creatures that have been pigeon-holed into the role of mascot for all failed launches.

Why we hired a sales and marketing team during the pandemic

Every now and then, I like to scroll through old emails to clean out my inbox, make sure no loose ends are hanging around, or go on a frantic search for a document someone claims they sent. Inevitably, these trips often lead me down memory lane.

How a financial blogger uses Zapier to save time on her side hustle

Taking on a side job is common financial advice, but the reality is that it's often difficult for people to maintain a side hustle on top of a full-time job without a major time sacrifice—especially if you decide you want to retire early.