Articles tagged "Marketing"

Make social media monitoring easier with automation

These days it can be pretty hard to keep tabs on your brand, your campaigns and other events you want to follow online without expensive social media monitoring software.

How BlitzMetrics founder Dennis Yu uses Zapier in his marketing workflows

Dennis Yu is a powerhouse in the digital marketing space. He has advised many large well-established brands on how to more effectively market their goods and services. Automation with Zapier is a critical part of the future of marketing.

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

How Pinterest templates changed the way I do business

Adding an image of your favorite recipe or throw pillow to Pinterest isn't hard. But if you're a small business that uses Pinterest as a marketing tool (like mine does!), you know how time-consuming and tiresome it is to constantly design Pins.

Brand voice 101: How to create a consistent brand

Like many terms in the world of branding, "brand voice" gets thrown around a lot without a solid definition to weigh it down. Here I'll walk you through the step-by-step process of creating a consistent brand voice.

Grow with your community

Businesses need to be about more than business. And not just because people expect more from brands these days—which they do. Making the investment in your community can also help you identify valuable opportunities and create better products. 

Building a business that's hard to compete with

I'm always amazed by how many "me too" products are on the market. Now don't get me wrong. It's possible to stand out in a crowded niche, and in some industries, that's the only real way to go. But I didn't want a piece of the pie—I wanted the whole thing.

How to build brand awareness without a budget

When I started my business, I had this idea that brand awareness came after a sale happened. I was utterly convinced. I thought the only way you could have brand awareness before a sale was if you had deep pockets—like celebrities-promoting-you deep.

How a financial blogger uses Zapier to save time on her side hustle

Taking on a side job is common financial advice, but the reality is that it's often difficult for people to maintain a side hustle on top of a full-time job without a major time sacrifice—especially if you decide you want to retire early. 

Landbot: App spotlight

Landbot helps your brand interact with your customers automatically using conditional logic on your website. With it, you can personalize client journeys in real time.