Articles tagged "Marketing"

How to spot content marketing in search results

Hi. I'm being paid by a very profitable tech company to write this article. Does that make you question my motives?  It should.

How exit interviews can turn churned accounts into advocates

Here's how we get real, quality feedback, including who to ask for feedback and the questions to ask them.

6 high-value audiences you should target with email segmentation

The more relevant your messaging is to your target audience, the more likely they are to convert. You know this, but it's easier said than done—especially when so many businesses have multiple distinct audience segments.

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

How to pitch your small business to the press

As the founder of a digital marketing company, I know how important press is for small businesses. Here I'll walk you through the process I use with my clients to help them secure those headlines.

How SMBs can leverage omnichannel technology to run efficiently in the new normal

Every business has been affected by the pandemic, but those that were willing to pivot had an easier go at it. I work in the automotive industry, and in early 2020, dealerships scrambled to set up online pricing, catalogs, and digital showrooms.

How handwritten notes can help your business grow

Convert leads, show appreciation, and strengthen relationships with handwritten cards.

Tapping into missed lead generation opportunities

Inbound marketing leads are one of the best ways to establish strong connections with your target audience. These folks took the first step of engaging with your brand, so it's up to you to capitalize on that.

Expanding your digital footprint by investing in SEO

If you're like me, then you know what it feels like to be working in your business rather than on your business. After all, there are assignments to get done. It's easy to fall into the day-to-day.

How to DIY your business videos

Are you not making video to promote your business because you're afraid if you try something new it won't be perfect? I get it. You want to make it good enough to represent your brand well. And I want that for you too. That's what this guide is for.