Articles tagged "Marketing"

Beyond marketing numbers: the power of sentiment analysis

Keeping an eye on online sentiment can help you avoid crises—and in the meantime, you'll get to know your audience and be able to make better decisions for your business. 

4 email marketing templates for any business

The best email marketing apps come with templates that you can use, but they're design-focused. You obviously need to fill those designs with words.

6 customer retention strategies to help you grow your business

I remember my first month in business. After a successful launch of my nail bar, my biggest concern was: will people come back? 

How to use Medium to expand the reach of your content marketing efforts

Writing even the most mind-blowing blog post won't cut it when it comes to content marketing. Say it with me: you need a content distribution strategy. 

Progressive profiling: a non-icky way to collect customer data

How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.

Improve your email deliverability with these 7 tips

Email marketers don't have to contend with constantly changing search algorithms and ranking factors—but that doesn't mean that an email sent is an email received. It's very possible that your emails will never make it to the recipient.

How to write a good blog introduction

Sometimes, coming up with an interesting introduction feels like fishing in a dried-up well. For times like those, it helps to have a few formulas or thought starters up your sleeve to kickstart the process. 

What a popular multiplayer role-playing game can teach us about customer loyalty

How did the FF14 team manage to build such a loyal customer base? The answer goes beyond game quality. The people behind FF14 actively invest in business and marketing practices that build customer trust.

How to collect the right information for your creative briefs

Working for an in-house design team means that your colleagues will assume you have all the context you need to create your designs. You all work for the same company, so you all know all the things, right? Not so much.

Collect user-generated content with these 12 email templates