Articles tagged "Marketing"

How to use Medium to expand the reach of your content marketing efforts

Writing even the most mind-blowing blog post won't cut it when it comes to content marketing. Say it with me: you need a content distribution strategy. 

4 email marketing templates for any business

The best email marketing apps come with templates that you can use, but they're design-focused. You obviously need to fill those designs with words.

6 customer retention strategies to help you grow your business

I remember my first month in business. After a successful launch of my nail bar, my biggest concern was: will people come back? 

How to use automation with Google Customer Match for better audience targeting

Google's Customer Match allows advertisers to build custom lists for better retargeting. However, it takes active and ongoing work to make sure that your lists are up to date—which is time-consuming if you're doing this manually.

5 videos you should embed on your website

Videos are huge on social—but it's easy to forget that you have another spot for videos that's even more visible: your own website. 

Progressive profiling: a non-icky way to collect customer data

How do you understand your audience and segment them effectively if folks aren't clicking yes on that cookie consent banner? The answer is progressive profiling, and it sounds a lot more sinister than it is.

How to self-edit: A 5-step process

When a piece of marketing starts and ends with you, it's hard to be objective. Here are tips from fellow marketers about how to self-edit your writing.

What a popular multiplayer role-playing game can teach us about customer loyalty

How did the FF14 team manage to build such a loyal customer base? The answer goes beyond game quality. The people behind FF14 actively invest in business and marketing practices that build customer trust.

How to collect the right information for your creative briefs

Working for an in-house design team means that your colleagues will assume you have all the context you need to create your designs. You all work for the same company, so you all know all the things, right? Not so much.

5 types of drip email campaigns to help you sell your online courses

When drip campaigns are goal-oriented and relevant to the audience, they can be just what you need to get people to sign up for your course. But where do you start? Here are five types of drip campaigns to get you started.