Articles tagged "Marketing"

Simplify your business with the layer method

No matter the size of your company, things can sometimes feel out of control. Use this technique to simplify things and discover actionable steps to grow your business.

How automating our offer process helped us generate more leads and book more calls

Each day hundreds of visitors request offers from multiple providers. If you don’t have the infrastructure to send them what they want, your leads go cold. This is where we started from. Adding automation helped us change that.

I joined 4 Slack groups for marketers to see which are worth your time

Being part of a professional community can help you be better at your current job and grow your network for when it's time for your next one. I wanted to get a sense of what marketing Slack groups were like, so joined a few—and here's what I found

How to find low competition keywords that drive traffic

There's so much information to be gained from a simple Google search, and low-competition keywords are there for the taking. So, go ahead, grab them up, and put them to good use driving traffic.

How to find and work with freelance writers

I've been working with freelance writers for over a decade, and while I'm still improving my workflow, there are a few things that I'd recommend to anyone just starting out with freelancers—or anyone thinking about overhauling their process.

How to self-edit: A 5-step process

When a piece of marketing starts and ends with you, it's hard to be objective. Here are tips from fellow marketers about how to self-edit your writing.

How to repurpose long-form content across different social channels

4 tips for creating gated content worth the download

Here's how to decide if gated content is right for you—and, if it is, how to make sure leads get what they're looking for.

Customize your content promotion strategy with these 4 elements

Let's all agree to skip the one-size-fits-all approach and create the content distribution checklist that works for our companies and audiences.

5 types of drip email campaigns to help you sell your online courses

When drip campaigns are goal-oriented and relevant to the audience, they can be just what you need to get people to sign up for your course. But where do you start? Here are five types of drip campaigns to get you started.