Articles tagged "Marketing"

What PR agencies will and won't do—and how to hire one

I'll walk you through what public relations agencies do and don't do, how to know if you need one, and if you do, how to hire one.

How to advertise on Twitter

I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. 

How to treat and prevent common marketing copy maladies

As a freelance writer and daily reader of marketing copy, I see a range of marketing copy that suffers from various maladies—some acute, some chronic. Rarely are these conditions fatal to your business, but they keep you from fully flourishing.

Build custom notification bots for new leads

Looking for ways to keep track of new leads so no prospect slips through the cracks? Create custom notification bots so your whole company gets info where they want it, when they need it.

5 HubSpot workflows for lead management

HubSpot workflows are automations that trigger certain desired actions in the CRM without you or your team having to perform any tasks manually.

Who should send email for your company? 3 marketers share their perspectives

Email marketing is an important strategy for companies, but creating and sending messages can be a bottleneck. Companies can let other team members in on the task, but you have to do it right.

How Moosend's marketing helped it scale from startup to acquisition—and beyond

For the Moosend family, it took 10 years of consistent planning and execution to become an industry leader and a popular email marketing tool among top-level marketers. Here's how we did it.

How to write Instagram captions for your business

How to write a blog post outline: A step-by-step guide

How to earn media coverage through data-driven PR 

Here, I'll walk you through why data-driven PR works, offer suggestions on how to do it effectively, and show you some examples of our own data-driven content marketing.