Articles tagged "Marketing"

How to drive conversions with TikTok Lead Generation

It makes sense that TikTok is a great tool for brand awareness, but you can also use it to generate high-quality leads. TikTok lead gen ads give you the opportunity to attract leads and get their contact info.

How to automatically add new Microsoft Dynamics contacts to Mailchimp

When you connect Microsoft Dynamics to Mailchimp, your reps can easily nurture their client base, foster customer loyalty, and generate even more sales without extra tasks.

Notify your team in Slack for new Facebook recommendations

Keep your team informed about new social reviews by connecting Facebook Pages to Slack.

Audit your lead management process: A step-by-step guide

Lead lifecycle stages: How to develop your lead management process

How to make design templates that are easy to use (and still look good)

As a designer who's helped businesses with their branding strategy for the past 15+ years, I can tell you: design templates are a powerful way for brands to consistently deliver professional visual assets at scale. 

Choose your words carefully: How to build a brand lexicon for your marketing

Having a lexicon recognizes that a word's meaning is only part of what it communicates. Its feel and connotation also deliver a message—everything the word communicates needs to support your brand and messaging.

Jump on the webinar bandwagon: 8 webinar ideas

There's never been a better time to jump on the webinar bandwagon. But knowing you want to host a webinar is just the tip of the iceberg—figuring out what your webinar should be about is the next big hurdle.

Upselling vs. cross-selling: What's the difference?

Upselling and cross-selling are a dynamic duo for eCommerce success. Learn the difference between the two tactics and how to utilize them in your business.

Introducing Zapier's 2022 Marketing Ops Awards winners

Every day, marketing operations professionals work behind the scenes to help marketers do their best work. Their work is the foundation of any well-run marketing team, but their contributions often go underrecognized.