Articles tagged "Marketing"

What is a whitepaper?

How to write a whitepaper—and what you can expect it to do for your business.

6 creative ways to use Notion for your business

Based on my own experiences and some creative ideas from brands and creators that I love, here are some fresh ways to use Notion to get organized, work more productively, and empower the people around you.

How to add to the mental health conversation through your content marketing

How to get awesome customer testimonial videos

Just as bad reviews can do serious damage to your brand, a trustworthy recommendation can work wonders. And while positive reviews are great en masse, a single customer testimonial video can mean more than all those reviews combined.

How to automatically add new Shopify customers to a Mailchimp Audience

Getting your online store up and running is work enough, and keeping your customers updated on new products in your store can sometimes feel like a second full-time job.

How you can turn your traffic into sales with micro conversions

You've probably poured a good amount of time and money into getting people to find and look at your website, but if that traffic isn't converting, it's not going to do much for you.

How to make your case studies high-stakes—and why it matters

Every day on your website, your marketing assets are either winning you new customers or costing you opportunities, so your case studies—AKA customer stories—should convey the highest stakes possible. 

How marketers can use anchor bias to build their brand

Working in content marketing for the past five years has shown me there's one thing customers want to know about your brand: why you? 

The 4 Ps of marketing: The essentials of successful marketing strategies

A lot can slip through the cracks when overseeing multiple marketing strategies, but the 4 Ps of marketing, AKA marketing mix, act as a useful safety net—never mind that they sound like the start of a kindergarten lesson.

Introducing Marketing Ops Appreciation Day

Nominate yourself or your coworkers for the first-ever Marketing Ops Awards.