Articles tagged "Marketing"

5 ConvertKit tips to get more from your email newsletters

Here are some ConvertKit tips for boosting sales and engagement through your email newsletters.

How to target thousands of locations with one ad campaign and one landing page

Here, I'm going to share how we were able to scale our geo-targeted ad campaigns: using dynamic keyword insertion in Google Ads combined with dynamic text replacement on Unbounce landing pages.

How a bootstrapped business used automation to bring its in-person team-building program online

The coronavirus pandemic devastated many businesses in the event industry, and Museum Hack was no different.

Where to publish thought leadership content

Publishing thought leadership content is an effective path to building trust and authority. But it's not enough to write compelling content. To execute an effective thought leadership campaign, you need to think critically about where to publish.

How to launch and automate a referral marketing campaign

Referral marketing is getting your current customer base to help you find more customers. Behind it, is the expectation that your current customers talk to their friends, family, and network and that if they're happy with your business, they'll share it.

How to humanize your B2B marketing strategy

You're not marketing to businesses, you're marketing to the people who run and work at those businesses.

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

The Field of Dreams fallacy: What your media coverage should really accomplish

Let's dig into what the goal of your campaigns should be, what kind of coverage opportunities are available, and how your sales team should use the earned coverage to attract customers, gain a competitive edge, and close more business. 

How to use brand partnerships as a growth strategy

No matter the size of your team or your budget, partnerships are a great way to grow your brand.

5 holiday marketing ideas for local businesses

Most people want to support local businesses. But they're also overwhelmed and busy, and convenience sometimes wins out. That's why, especially with the holidays approaching, you need to give them a reason to choose local—to choose you.