Articles tagged "Marketing"

Beyond marketing numbers: the power of sentiment analysis

Keeping an eye on online sentiment can help you avoid crises—and in the meantime, you'll get to know your audience and be able to make better decisions for your business. 

How to optimize content for search intent

When I started creating content nearly two decades ago, my thought process followed the same logic every time: what keywords with search volume are relevant to my business? Now, keywords don't cut it.

A brief guide to data attribution models

It's one thing to know how you're doing against your metrics. But even if you're knocking it out of the park, if you don't know why you're doing well, you won't be able to replicate your success.

Why online businesses should invest in TV advertising

Many of the clients of my production company are first-time TV advertisers who have recently learned the value of TV ads. If you love data-driven targeting, brace yourself. You're about to get a new look at TV advertising.

How to write long-form content for readers short on time

Writers of the world, listen up. There are ways to make your work more enjoyable so you can increase time on page, conversions, and all the other metrics you hold so dear. 

Improve your email deliverability with these 7 tips

Email marketers don't have to contend with constantly changing search algorithms and ranking factors—but that doesn't mean that an email sent is an email received. It's very possible that your emails will never make it to the recipient.

How to write a good blog introduction

Sometimes, coming up with an interesting introduction feels like fishing in a dried-up well. For times like those, it helps to have a few formulas or thought starters up your sleeve to kickstart the process. 

How to craft your brand message (with template)

No matter how revolutionary, life-changing, and industry-disrupting your product or service is, that alone isn't going to sell it. You still need to convince people of its value.

How to nurture customer relationships with email automation

Email automation seems like the exact opposite of personal communication. What could be less intimate than an email that's sent by a robot? But in practice, email automation can actually increase your personal connection with your audience.

Collect user-generated content with these 12 email templates