Articles tagged "Marketing"

How to create and write a content marketing strategy (with template)

I've created content strategies for a variety of businesses, so I know what works—and what doesn't. Here are my tips for how to put together a content strategy, including a content strategy template to get you started.

5 ways marketers can repurpose webinar content to maximize ROI 

Between coming up with topics, coordinating with guests, and dealing with the inevitable last-minute tech issues, webinars are resource-intensive. You're putting too much effort into them to let that content sit around and collect dust. 

Why I use Zapier to crosspost to multiple social media platforms

Being active on social media is not my strong suit. It's just not something I'm naturally good at. But it's important to growing a brand and establishing credibility online. Zapier helps me post where I should without wasting time.

How to use Zapier to avoid duplicate entries in Zoho CRM

Lead generation is the bread and butter of digital marketing. If you've been generating leads for any length of time, you likely encountered a common issue: data duplication in your CRM. Use Zapier to keep that from happening.

How to prioritize advertising platforms (with template)

I've been working in performance marketing for about six years, and if there's one thing I've learned (I've learned more than one thing, I promise), it's this: not every advertising channel will work for every business.

3 content marketing strategies that bring in leads for SaaS startups

About five years ago, when I started my SaaS content marketing journey, generating leads with a SaaS blog was fairly simple. You looked for keywords, covered them with blog articles, built a few backlinks, and watched your traffic grow. Not anymore.

How to influence the product roadmap (if you're not a product manager)

Depending on how your company is structured, your product team (or teams!) might be juggling several different projects at once. If you're not on a product team, it can be challenging to get your project prioritized and added to the product roadmap. 

How to build a partner program for your company

When you feel like you've exhausted all your revenue channels, the natural next step is to look outside your business. This is what I did for the company I work at, JustCall—and our partner program now contributes 16% of our total revenue.

Build your brand and your backlink profile with these local SEO strategies

In an ideal world, people would be talking about your business and linking to your site without you asking. But as a local business, you're not likely to get your own Wikipedia page anytime soon. Here are 3 places you should try to get yourself mentioned.

4 tips for creating an inbound marketing strategy for your small business

The term inbound marketing gets thrown around a lot. The B2B software company HubSpot first coined it over a decade ago, defining inbound marketing as a strategy that attracts customers by creating valuable content and experiences tailored to them.