Articles tagged "Marketing"

A guide to conversion rate optimization (CRO) for eCommerce

Conversion rate optimization (CRO) is like a choose-your-own-adventure game—depending on the decisions you make, you'll see different outcomes.

5 cold email strategies that actually work

In May of last year, I started a business. We provide translation and localization services to companies looking to expand globally so they can communicate and create connections with non-English speaking customers.

5 ways to get your first media placements

Starting PR from scratch is intimidating—but far from impossible. Here's how one PR manager did it.

Easily match new leads with the right Google ads

Whether your email newsletter subscribers are already customers or they have the potential to be, you'll probably want an easy way to get your ads in front of them—without having to manually transfer customer data between your apps.

Grow your business with marketing automation

Marketing is an important part of growing your business. It also requires a lot of work to keep running.

8 ways businesses succeed by texting customers

Cutting through the noise to connect with customers is difficult. And it's a lose-lose because customers actually do want to hear from you when you have something valuable to share.

How to write SEO-driven blog content

You probably know that blogging is one of the best ways to improve your SEO and grow your website traffic. I'm guessing you've also spent way too many hours staring down a blinking cursor.

How to make a splash with your next launch announcement 

If you own a business or work in marketing or communications, then I know you have a least favorite insect: crickets. Those little bug-eyed creatures that have been pigeon-holed into the role of mascot for all failed launches.

Why we hired a sales and marketing team during the pandemic

Every now and then, I like to scroll through old emails to clean out my inbox, make sure no loose ends are hanging around, or go on a frantic search for a document someone claims they sent. Inevitably, these trips often lead me down memory lane.

How to get your customers' attention—and keep it—with a compelling narrative

I spoke with Peep Laja, CEO of Wynter, which hosted a conference in April of 2021 on the importance of storybranding. He told me that there are only two ways businesses can compete in the crowded marketplace today: on innovation or on brand.