Articles tagged "Marketing"

How to run a product meeting as a marketer (with templates)

I know from experience that it can be challenging, as a marketer, to influence your company's product roadmap. But one thing I've found helpful is to proactively schedule and lead meetings with stakeholders across marketing, engineering, and product.

How to use marketing channel data to grow your business

When you can track your marketing campaigns and channels all the way through to customers signed and revenue generated you get a much better understanding of what’s working and what isn’t, which helps you decide where to increase spend and where to stop.

7 powerful SEO link building strategies

Backlinks are an important part of any SEO strategy, but they're not a set-it-and-forget-it kind of win. Backlinks can disappear, become toxic, or become less relevant as time goes by. That means you have to continue to find new backlink opportunities.

How to build creative PR campaigns

After working in creative marketing and digital PR/SEO for about eight years now, I've had to adapt to a range of different teams with different skill sets. Creativity is so personal that you can't use the same kinds of ideas over and over.

5 tips for creating effective lead generation forms

Lead acquisition is expensive and time-consuming—there's no way around it. Whether you're investing in referral campaigns, affiliate partnerships, pay-per-click platforms, or social media contests, you have to shell out to get eyes on your lead gen form.

4 ways to celebrate wins with partners

It's one thing to celebrate internal wins: as a marketer, you also need to think about celebrating wins with your partners.

5 steps for turning pain into powerful brand messaging

As small business owners, we all make choices on the daily—some hasty, some that have droned on for months, some that are obvious, some that are gray and fuzzy. The reality is: sometimes we make the wrong decision.

How to use social proof to promote your online course

With hundreds of online courses covering similar topics, you need to be sure yours stands out from the pack. One way to do that: social proof.

How email automation helped a small business increase conversion rates by 86%

Email marketing is a clear frontrunner when it comes to marketing channels for small businesses. It has a great return on investment, it allows you to speak directly and personally to your audience, and it's easy to measure.

How Fluent uses Zapier to match the right brand with the right audience

As any business knows, most customer relationships start with intent. Whether that's intent to buy, download an app, or learn more about a brand, connecting the dots for consumers begins and ends with the right kind of targeted advertising.