Articles tagged "Marketing"

Passive income automation: How I built my fitness business using Zapier

A healthy and active lifestyle is a key ingredient of my own happiness and my drive to maximize happiness for me and the people around me. I've transformed my passion for fitness into a business which helps me achieve financial freedom.  

Postcards: An automated take on a classic marketing channel

When we think of quick, effective marketing communications channels we tend to think of email and social media. But don't overlook trusted channels like direct mailed postcards—which can now be automated.

Side hustle: From idea to full-time business in 1 year

Do you have a brilliant business idea that you just know could be successful—if only you had the resources to pursue it full-time? That's exactly where I was in 2015.

5 tips for creating a case study that converts

A few months ago, I started working on my first series of case studies. I came into it a bit daunted by the idea, but I learned so much about what works—and what doesn't. My last case study series boosted our sales and reconnected us with some old clients.

Using data science assess the market when launching a new product

When you're launching a new product or service, it's easy to get caught up in the excitement without taking the time to intelligently assess the market to see if you can compete.

Why your local launches are failing—and how to fix them

Whether it's more sales generated, more new customers, audience growth—the opportunity to get mileage out of a launch is available to you.

How to think like a magician to amaze your customers

In March 2020—like the worst magic trick ever—all of my magic shows, keynote speaking presentations, and basically my entire business, disappeared overnight.

The new perspective Super Mario can give to your marketing

In Super Mario video games, when Mario encounters and runs into a mushroom, he powers up into Super Mario, increasing his speed and invincibility. The marketing concept Huckberry shared with me turns this concept into an equation.

4 steps to establishing your brand personality

When you think about a brand, you often think about the aesthetic: the logo, the colors, the imagery they use. But a brand's voice—the personality behind the product or services—is what brings brands from recognizable to loved.

The roles your customers play in your business—and how to help them succeed

Customers do more than just pay us for services rendered or products sold. They contribute to our research and planning, help us with our marketing, perform quality control checks, and everything in between.