Articles tagged "Marketing"

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

How to research a digital marketing plan for your small business (and why it matters)

Our small coffee roasting business got away with an unplanned, DIY digital marketing strategy for a while. But when it was time to seriously dip our toes into the online marketing world, we knew we were either going to need help or go deep—or both.

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.

Making the most of social media for your business—without a budget

You know who loves to give advice? Everyone. Especially when it comes to marketing. But what do you do when that advice all requires a budget—a budget you don't have? What happens then?

3 ways to automate your event marketing

Event marketing is one of the toughest jobs around. By automating repetitive, behind-the-scenes tasks, you can free up time to focus on providing a high quality event experience.

5 ways to automate your customer feedback process with VideoAsk

Can you really know what your customers are thinking if you don't ask them? Thanks to VideoAsk, you can rediscover the richness of face-to-face communication virtually.

How to use local competitors to your advantage

Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?

Moving from a hyper-local to a (hopefully) global business

We waited for a long time before creating a comprehensive digital marketing plan for our specialty coffee roasting business. In fact, strategy and planning wasn't something we even thought about when we first began.

How to reliably scale an eCommerce business

The first time I saw consistent sales with my eCommerce business, I was excited and anxious. I finally had proof of product-market fit, and people actually wanted to buy what I was selling. But the anxiety came from knowing it was time to scale.

Customer reviews: The most important small business marketing strategy

An expertly crafted marketing plan will only take you as far as your online reviews allow. You can say all the right things, on all the right platforms, with all the right keywords, but bad reviews can still tank even the best marketing strategies.