Articles tagged "Marketing"

How we use Zapier to recover sales and organize operations

Leads. They’re the lifeblood of your business. But when it comes to eCommerce, it can be tricky to stay on top of all of your prospects and convert them into sales.

How Zapier helped us save thousands of dollars on our marketing budget

When hired, I was a one-man marketing army with a budget for tools, sponsorship, and paid campaigns of around $1,500.

How I went from broke to $10,000/month while traveling the world

My name is David. I am sitting in a sixth-floor flat overlooking the Bosporus Strait in the Karakoy neighborhood of Istanbul. What am I doing traveling the world through a pandemic? It's complicated. 

3 tips to navigate a successful PR campaign 

Businesses don't have to hire a PR firm—they can, in fact, execute a successful PR campaign in-house. Here are three tips that will help ensure that your first—or next—PR campaign proves productive, valuable, and successful. 

The human side of business: Using your personal story in brand marketing

Hi there, folks—I'm Alex, the founder of Cooper's Treats. I was covered in an Associated Press piece that was syndicated across dozens of news outlets. It led to quite a few sales, a few retail stores reaching out to me, and a proud email from my dad.

How to deliver strong customer service via Facebook Messenger

Business happens on Facebook, and that means that customer service happens there too. But doing customer service on a platform meant for marketing can feel a little tricky.

Speaking to your customer: Keep your message brief and clear

The amount of information your customers' brains are processing at any given time is incomprehensible—in part because your own brain is also processing it all. What that means is that you need to get your message across to them clearly and quickly.

How to create customer success stories that will build your brand's trust

Whereas case studies reveal the facts, customer success stories share the overall experience and have an emotional undertone. They highlight the customer's pain point and how a particular product or brand offered a solution.

Why a brand book is your business's key to building a strong brand

People often ask me: "What's the very first thing you need to consider when launching a fashion brand?" My answer is clear: branding. But that wasn't obvious to me when I started. Back then, brand development kind of slipped through the cracks.

An automated PR process can help avoid missed opportunities

There's no need to wait until you've hit some goal you made up in your mind that's the go button for publicity. In fact, PR is something you can start to land even before you get your first customer.