Articles tagged "Marketing"

Is HubSpot certification worth it?

Here's what a HubSpot certification did—and didn't do—for one freelance marketer.

Google Ads vs. Facebook ads: Why you need both for a full-funnel approach

Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both?

The 8 tools you need to streamline your LinkedIn marketing

When I started using LinkedIn, the main thing holding me back from getting better results on was just bandwidth. LinkedIn is a relationship-driven platform, and relationships take time. With that in mind, I started searching for ways to automate LinkedIn.

How Vocal uses Zapier to do three times the work

Discover how Vocal uses Zapier to automate their repetitive and tedious tasks.

How we reduced client onboarding time to 5 minutes using Zapier

As an agency owner, how much work can you get done in five minutes? If you’re thinking, “five minutes is such a short period, that’s barely enough time to even get coffee before starting an actual task,” let me show you what’s possible.

Why you should use Instagram collections for your business

There's always fresh content on Instagram, but a lot of great stuff gets lost in the shuffle. When you're using Instagram for your business, you can't afford to doomscroll the day away—so you need to use Instagram's collections feature.

6 marketing TED Talks that will give you a fresh perspective

TED Talks have always been my go-to source for inspiration. I know, they're a bit formulaic and can get cheesy, but I'm willing to look past that because they almost always teach me something I don't know or help me consider a new angle.

Markets, segments, and personas: Defining marketing jargon

Zeroing in on your market is the best way to make sure you're creating products that a specific audience actually wants, then talking about them in the right way. Here's how to do just that.

How marketers can move from languishing to flourishing

2021 may have been the year of languishing. But with the right steps, you can increase motivation and feel more engaged with and excited about your marketing work—and officially leave languishing behind to make this the year of flourishing.

How this marketing company tracks lead data for clients in real time

Discover how Sixth City Marketing uses automation to keep data up-to-date for client check-in calls at a moment's notice