Articles tagged "Marketing"

Google Ads vs. Facebook ads: Why you need both for a full-funnel approach

Ever since they had the option, businesses have asked: which online advertising platform is the best investment, Google Ads or Facebook ads? The answer: how about both?

The 8 tools you need to streamline your LinkedIn marketing

When I started using LinkedIn, the main thing holding me back from getting better results on was just bandwidth. LinkedIn is a relationship-driven platform, and relationships take time. With that in mind, I started searching for ways to automate LinkedIn.

How Vocal uses Zapier to do three times the work

Discover how Vocal uses Zapier to automate their repetitive and tedious tasks.

How we reduced client onboarding time to 5 minutes using Zapier

As an agency owner, how much work can you get done in five minutes? If you’re thinking, “five minutes is such a short period, that’s barely enough time to even get coffee before starting an actual task,” let me show you what’s possible.

5 PPC ads I actually converted on—and why

If you run PPC ads, you know the strategies and best practices, and you've seen loads of examples from businesses who've done it successfully. But what about hearing from the people clicking on the ads?

Why you should use Instagram collections for your business

There's always fresh content on Instagram, but a lot of great stuff gets lost in the shuffle. When you're using Instagram for your business, you can't afford to doomscroll the day away—so you need to use Instagram's collections feature.

Is HubSpot certification worth it?

Here's what a HubSpot certification did—and didn't do—for one freelance marketer.

9 ways to help your marketing team leverage their time

When growing your team isn't an option, it's time to get creative in your quest to do more. I scavenged for a set of ideas to help solo marketers or small teams make the most of every minute. Here's what I found. 

2022 marketing calendar: Dates you actually need to know

Instead of sharing a laundry list of every fun-but-obscure holiday, we narrowed in on the most crucial dates (and seasons) marketers need to remember in 2022. Here's your 2022 marketing calendar.

Markets, segments, and personas: Defining marketing jargon

Zeroing in on your market is the best way to make sure you're creating products that a specific audience actually wants, then talking about them in the right way. Here's how to do just that.