Articles tagged "Media and editorial"

What PR agencies will and won't do—and how to hire one

I'll walk you through what public relations agencies do and don't do, how to know if you need one, and if you do, how to hire one.

How Vocal uses Zapier to do three times the work

Discover how Vocal uses Zapier to automate their repetitive and tedious tasks.

Trello doesn't have subtasks—try checklists instead

My tool of choice is Trello: I use it for my own workflows and to help keep my clients on track. It's a powerful little app, with all sorts of small features to help you get even more out of it. My favorite feature: checklists.

Where to publish thought leadership content

Publishing thought leadership content is an effective path to building trust and authority. But it's not enough to write compelling content. To execute an effective thought leadership campaign, you need to think critically about where to publish.

How to automatically create Rev transcripts

Keeping track of and sharing video transcripts can be tricky. Use Zapier to automatically upload Rev transcripts to Google Docs and share them with your team.

What to do when your web content is stolen

If someone steals your content, it's up to you to get it taken down. Here's how to do that.

How to write a blog post outline: A step-by-step guide

The Field of Dreams fallacy: What your media coverage should really accomplish

Let's dig into what the goal of your campaigns should be, what kind of coverage opportunities are available, and how your sales team should use the earned coverage to attract customers, gain a competitive edge, and close more business. 

How to earn media coverage through data-driven PR 

Here, I'll walk you through why data-driven PR works, offer suggestions on how to do it effectively, and show you some examples of our own data-driven content marketing.

How Mogul Millennial uses automation to streamline communication

Discover how this media-tech platform uses automation to communicate effectively with their writers and audience.