Articles tagged "Public relations"

What PR agencies will and won't do—and how to hire one

I'll walk you through what public relations agencies do and don't do, how to know if you need one, and if you do, how to hire one.

5 ways to get your first media placements

Starting PR from scratch is intimidating—but far from impossible. Here's how one PR manager did it.

How to build creative PR campaigns

After working in creative marketing and digital PR/SEO for about eight years now, I've had to adapt to a range of different teams with different skill sets. Creativity is so personal that you can't use the same kinds of ideas over and over.

Press Pages and Media Kits: Include These 7 Items to Please Reporters

Your interview goes swimmingly. The reporter asks more questions than what you had expected. She even requests you send over a photo of you and your co-founders to feature in the piece that they're publishing in a couple hours.

An automated PR process can help avoid missed opportunities

There's no need to wait until you've hit some goal you made up in your mind that's the go button for publicity. In fact, PR is something you can start to land even before you get your first customer.