Articles tagged "Sales & business development"

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.

Why client onboarding may be blocking business growth (and how to un-block it)

We took a hard look at how we onboard new clients at Audience Ops, the blog content service that I started a few years earlier. What seemed to work for our earliest clients simply wasn't scaling as the business started maturing.

CRM automation to boost your team's productivity

We know CRMs can increase productivity by as much as 30 percent, but how specifically does connecting more software help? It’s a combination of using each tool for greater efficiency and finding ways to employ what you’ve learned about each customer.

How Zapier helped turn this roofing company into a million-dollar business

There's a point in the life cycle of every contracting business when you reach a plateau. It happened to me and my roofing business not long ago.

7 ways to manage your electronic signatures, automatically

Streamline your contracting process by adding Zapier automation to your electronic signature processes.

4 ways to automate your cold email outreach with Mailshake

Nowadays, people are pretty hip to the cold email game. If you launch an outreach campaign that's too generalized or shills too hard, you'll likely be ignored.

Why it's time to buck traditional pricing structures

Even in this rapidly evolving technological landscape, traditional ideas about packaging products to consumers continue to dominate. New businesses have a tendency to focus mostly on what the product is, and not enough on how it's being packaged.

CRM integration: How to get the most out of your investment

CRM integration: How to get the most out of your investment In the not too distant past, the primary way to document customer interactions was paper. Logs, receipts, and huge 3-ring binders were the norm.

How active selling helped my marketing strategy

Advertising is expensive. And not only that—it's passive. That's ok for some purposes, but I've found that removing the competition and getting active with your selling can serve the purposes of a small business much more.

How automation helped SpeakerFlow reduce admin tasks and create a seamless sales handoff

SpeakerFlow uses Zapier to ensure prospective and current customers are taken care of, all the way from interest through purchase and beyond.