Articles tagged "Sales & business development"

5 cold email strategies that actually work

In May of last year, I started a business. We provide translation and localization services to companies looking to expand globally so they can communicate and create connections with non-English speaking customers.

How we use Zapier to generate automated reports to improve team buy-in

I have a business background, and my head operates in a certain way. Numbers just seem to make a lot of sense. Design, on the other hand, not so much.

How exit interviews can turn churned accounts into advocates

Here's how we get real, quality feedback, including who to ask for feedback and the questions to ask them.

Sales enablement: How to create content to support your sales team

In the B2B industry, content is the mainstay of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible when it comes to sales. 

The beginner's guide to lead management

New to lead management? This infographic will show you everything you need to know about the lead lifecycle—and how automation can help you find, nurture, and win more leads.

9 examples of conversational marketing that helped businesses grow

Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.

Exploring sales channels for your eCommerce business

Even though the barriers to entry for eCommerce are much lower than what they used to be, it can still be an uphill battle. With so many options to choose from, finding the right sales channels can take time. 

How SMBs can leverage omnichannel technology to run efficiently in the new normal

Every business has been affected by the pandemic, but those that were willing to pivot had an easier go at it. I work in the automotive industry, and in early 2020, dealerships scrambled to set up online pricing, catalogs, and digital showrooms.

How handwritten notes can help your business grow

Convert leads, show appreciation, and strengthen relationships with handwritten cards.

Zapier report: Marketers lead the pack in automation at work