Articles tagged "Sales & business development"

How a bootstrapped business used automation to bring its in-person team-building program online

The coronavirus pandemic devastated many businesses in the event industry, and Museum Hack was no different.

Simplify your business with the layer method

No matter the size of your company, things can sometimes feel out of control. Use this technique to simplify things and discover actionable steps to grow your business.

How automating our offer process helped us generate more leads and book more calls

Each day hundreds of visitors request offers from multiple providers. If you don’t have the infrastructure to send them what they want, your leads go cold. This is where we started from. Adding automation helped us change that.

Sales enablement: How to create content to support your sales team

In the B2B industry, content is the mainstay of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible when it comes to sales. 

The beginner's guide to lead management

New to lead management? This infographic will show you everything you need to know about the lead lifecycle—and how automation can help you find, nurture, and win more leads.

The Field of Dreams fallacy: What your media coverage should really accomplish

Let's dig into what the goal of your campaigns should be, what kind of coverage opportunities are available, and how your sales team should use the earned coverage to attract customers, gain a competitive edge, and close more business. 

9 examples of conversational marketing that helped businesses grow

Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.

Exploring sales channels for your eCommerce business

Even though the barriers to entry for eCommerce are much lower than what they used to be, it can still be an uphill battle. With so many options to choose from, finding the right sales channels can take time. 

How SMBs can leverage omnichannel technology to run efficiently in the new normal

Every business has been affected by the pandemic, but those that were willing to pivot had an easier go at it. I work in the automotive industry, and in early 2020, dealerships scrambled to set up online pricing, catalogs, and digital showrooms.

Zapier report: Marketers lead the pack in automation at work