Articles tagged "Sales & business development"

5 cold email strategies that actually work

In May of last year, I started a business. We provide translation and localization services to companies looking to expand globally so they can communicate and create connections with non-English speaking customers.

How we use Zapier to generate automated reports to improve team buy-in

I have a business background, and my head operates in a certain way. Numbers just seem to make a lot of sense. Design, on the other hand, not so much.

How exit interviews can turn churned accounts into advocates

Here's how we get real, quality feedback, including who to ask for feedback and the questions to ask them.

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

5 questions to ask before launching a new product or service

"What's next?" is a pretty common question for entrepreneurs. If you've seen traction with your company, it's natural to wonder what products or services you should add to the mix. One stream of revenue is good, so multiple streams must be better, right?

How to use personalized sales pitches to convert clients and sell more 

When I started my content marketing business, there were two things that I learned very quickly: 1. I had to be exceptional at my specialty. 2. I had to be an exceptional salesperson, too.

Why we hired a sales and marketing team during the pandemic

Every now and then, I like to scroll through old emails to clean out my inbox, make sure no loose ends are hanging around, or go on a frantic search for a document someone claims they sent. Inevitably, these trips often lead me down memory lane.

How handwritten notes can help your business grow

Convert leads, show appreciation, and strengthen relationships with handwritten cards.

Increase sales by finding your target audience and niching down

When I first started offering digital services through my design studio, Happily Hedy, I was a generalist. From email marketing to logos, I was doing everything. And while this brought in tons of leads, it was ultimately unsustainable as a business.

Launching a bootstrapped business: 3 tips for success

Bootstrapping is a business is exciting—I've done it a couple times myself, and I also help entrepreneurs do it for themselves. But in addition to the excitement, there's a lot of risk, so you want to be sure you're doing it right.