Articles tagged "Sales & business development"

The value of transparency: Letting your customers see the data you see

I'm the co-founder of Service Direct, an advertising technology company based in Austin. We offer lead generation solutions for local service businesses, and we like to think we take a lot of the complexity and risk out of marketing for small businesses.

7 ways to manage your electronic signatures, automatically

Streamline your contracting process by adding Zapier automation to your electronic signature processes.

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

Why it's time to buck traditional pricing structures

Even in this rapidly evolving technological landscape, traditional ideas about packaging products to consumers continue to dominate. New businesses have a tendency to focus mostly on what the product is, and not enough on how it's being packaged.

5 questions to ask before launching a new product or service

"What's next?" is a pretty common question for entrepreneurs. If you've seen traction with your company, it's natural to wonder what products or services you should add to the mix. One stream of revenue is good, so multiple streams must be better, right?

How to use personalized sales pitches to convert clients and sell more 

When I started my content marketing business, there were two things that I learned very quickly: 1. I had to be exceptional at my specialty. 2. I had to be an exceptional salesperson, too.

Increase sales by finding your target audience and niching down

When I first started offering digital services through my design studio, Happily Hedy, I was a generalist. From email marketing to logos, I was doing everything. And while this brought in tons of leads, it was ultimately unsustainable as a business.

Launching a bootstrapped business: 3 tips for success

Bootstrapping is a business is exciting—I've done it a couple times myself, and I also help entrepreneurs do it for themselves. But in addition to the excitement, there's a lot of risk, so you want to be sure you're doing it right.

How active selling helped my marketing strategy

Advertising is expensive. And not only that—it's passive. That's ok for some purposes, but I've found that removing the competition and getting active with your selling can serve the purposes of a small business much more.

How automation helped SpeakerFlow reduce admin tasks and create a seamless sales handoff

SpeakerFlow uses Zapier to ensure prospective and current customers are taken care of, all the way from interest through purchase and beyond.