Articles tagged "Video & audio"

7 TikTok marketing tips from small businesses

TikTok reminds me of what the internet used to be. YouTube is increasingly professionalized—every trending video seems to be shot in a professional studio by an actual crew, and all of it is a half-hour long.

Leading in a new video-centric business environment

As I work in my private coaching practice, which blends leadership development and strategic communications, I find it interesting to hear how so many professionals are being required to have dozens of "camera-on" conversations and appearances every day.

Small videos, big results: How to create YouTube content for your small business

Anyone who's started a YouTube channel has probably daydreamed about one of their videos going viral. I know I did.

5 ways to automate your customer feedback process with VideoAsk

Can you really know what your customers are thinking if you don't ask them? Thanks to VideoAsk, you can rediscover the richness of face-to-face communication virtually.

Make your perfect Spotify playlist with this automated workflow

While the impact music can have on productivity is still up for debate, there's no question that having the right playlist can make your workday infinitely more tolerable.

Boost your email marketing campaigns with video

It's easy, in a digital marketing campaign, to lack a personal connection with your audience. When done poorly, campaigns can even feel like they've been automatically generated by a sketchy algorithm.

Why a podcast is the perfect growth tool for your small business

As head of content for Plant Sumo, I was tasked with growing the business, creating potential PR and marketing opportunities, and making the brand stand out without breaking the bank. I did it by starting a podcast. 100% independently.

Using video in unexpected but personal ways for your business

When I was a little girl, I was so shy that I often smiled with my lips curled around my teeth. My best guess on the logic of my former self goes something like: if I don't show my teeth, the chance I might accidentally talk while in a parade is reduced.

How to boost your sales with the right product video

With eCommerce sales skyrocketing during social distancing, you need to be able to showcase your product or service in a way that makes your potential customers feel confident buying from a distance. And the best way to do that is with a product video.

How video can inspire consumer trust in your business

Trust is a rare commodity in business, but if you want to grow a loyal eCommerce following, you need people to trust you—and to trust your brand.