Google Ads + Pardot

Create prospects in Pardot from new lead form entries in Google Ads

Leverage this workflow to seamlessly turn new Google Ads leads into prospects in Pardot. Upon a new lead entry in Google Ads, this automation swiftly creates a corresponding prospect in Pardot. Streamline your marketing efforts and ensure instant follow-ups with potential customers, improving efficiency and boosting sales potential.

When this happens...
New Lead Form Entry
Triggers whenever a new lead is created from a Lead Form Extension.
TriggerScheduled
automatically do this!
Create Prospect
Triggers when a new Prospect is synced to Pardot.
ActionWrite

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Supported triggers and actions

What does this mean?

New Campaign
Triggers whenever a new campaign is created in Google Ads.
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- EmailRequired
- Message
Action
Write
- NameRequired
- Description
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- StatusRequired
Action
Write

- Use Google As...Required
Action
Search
- NameRequired
Action
Search

New Form Submission
Triggers when a form is submitted.
Trigger
Scheduled
Try It
- ListRequired
Trigger
Scheduled
Try It
- ListRequired
- ProspectRequired
Action
Write
- ListRequired
- ProspectRequired
Action
Write
- ProspectRequired
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write
- Email AddressRequired
Action
Search

- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
Trigger
Scheduled
Try It
- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer IdentifierRequired
- Message
Action
Write
- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
Action
Write
- Double Opt Message
- Use Google Ads as...Required
- Managed Account
- Multiple Identifier Note
- Conversion User Identifier SourceRequired
- Conversion ActionRequired
- TimestampRequired
- Value
- Currency
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Use Google As...Required
Action
Search
- NameRequired
- Description
- Message
Action
Search or write
New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Scheduled
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Scheduled
Try It
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- NameRequired
- CampaignRequired
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- HTTP MethodRequired
- URLRequired
- Query String Parameters
- Headers
- Additional Request Headers
- Body
Action
Write
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

Similar apps

AdRoll

Ads & Conversion

Facebook Lead Ads

Ads & Conversion, Facebook

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn more

Related categories

Marketing Automation

Google Ads + Pardot

Create prospects in Pardot from new lead form entries in Google Ads

New Campaign

Add Contact to Customer List With Email

Managed Account

Message

Create Customer List

Description

Message

Remove Contact From Customer List

Managed Account

Message

Set Campaign Status

Find Campaign by Id

Find Customer List

New Form Submission

Prospect Added to List

Add Prospect to List

Remove Prospect From List

Update Prospect

Email Address

First Name

Last Name

Salutation

Campaign

Address One

Address Two

City

Zip

State

Territory

Country

Website

Phone

Fax

Job Title

Department

Company

Number of Employees

Years in Business

Industry

Notes

Comments

Source

Score

Password

Account

Annual Revenue

Do Not Email?

Review Status

Star Status

Do Not Call?

Find Prospect

New Lead Form Entry

Managed Account

Add Contact to Customer List

Managed Account

Message

Create Report

Managed Account

Limit

Send Offline Conversion

Double Opt Message

Managed Account

Multiple Identifier Note

Value

Currency

API Request (Beta)

Query String Parameters

Headers

Additional Request Headers

Body

Find Campaign by Name

Find or Create Customer List

Description

Message

New Prospect

New or Updated Prospect

Create Prospect

First Name