Google Ads + Pardot

Add new Pardot prospects to list and send offline conversions in Google Ads

When a new prospect is added to your list in Pardot, streamline your advertising strategy by directly sending an offline conversion to Google Ads. This workflow aids in tracking the effectiveness of your marketing campaigns instantly. Save time by letting the system perform these tasks, allowing you to focus on more important aspects of your business.

When a new prospect is added to your list in Pardot, streamline your advertising strategy by directly sending an offline conversion to Google Ads. This workflow aids in tracking the effectiveness of your marketing campaigns instantly. Save time by letting the system perform these tasks, allowing you to focus on more important aspects of your business.

  1. When this happens...
    PardotPardot
    Prospect Added to List

    Triggers when a Prospect is added to a list.

    TriggerScheduled
  2. automatically do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Start free with email
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Supported triggers and actions

What does this mean?
  • Pardot triggers, actions, and search

    New Form Submission

    Triggers when a form is submitted.

    Trigger
    Scheduled
    Try It
    • ListRequired

    Trigger
    Scheduled
    Try It
    • ListRequired

    • ProspectRequired

    Action
    Write
    • ListRequired

    • ProspectRequired

    Action
    Write
  • Pardot triggers, actions, and search

    New Prospect

    Triggers when a new Prospect is synced to Pardot.

    Trigger
    Scheduled
    Try It
  • Pardot triggers, actions, and search

    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Scheduled
    Try It
    • Email AddressRequired

    • First Name

    • Last Name

    • Last Activity At

    • Salutation

    • Campaign

    • Address One

    • Address Two

    • City

    • Zip

    • State

    • Territory

    • Country

    • Website

    • Phone

    • Fax

    • Job Title

    • Department

    • Company

    • Number of Employees

    • Years in Business

    • Industry

    • Notes

    • Comments

    • Source

    • Score

    • Password

    • Account

    • Annual Revenue

    • Is Do Not Email

    • Is Reviewed

    • Is Starred

    • Is Do Not Call

    Action
    Write
    • NameRequired

    • CampaignRequired

    • ListsRequired

    • From NameRequired

    • From EmailRequired

    • Subject LineRequired

    • Email Body (Text)Required

    • Email Body (HTML)

    • Tags

    • Custom Reply-To Address

    • Suppression Lists

    • Scheduled Time

    Action
    Write
google-ads logo
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

  • Ads & Conversion
  • Google

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pardot logo

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Learn more

Related categories

  • Marketing Automation

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