Google Ads + Pardot

Create new Pardot prospects from new Google Ads lead form entries

When a new lead form is filled in Google Ads, this workflow swiftly moves the information to the Pardot system, creating a new prospect. This streamlines your lead management process, giving you more time to focus on crucial tasks rather than juggling data between apps. Furthermore, it helps to ensure all leads are promptly nurtured, increasing conversion opportunities.

When a new lead form is filled in Google Ads, this workflow swiftly moves the information to the Pardot system, creating a new prospect. This streamlines your lead management process, giving you more time to focus on crucial tasks rather than juggling data between apps. Furthermore, it helps to ensure all leads are promptly nurtured, increasing conversion opportunities.

  1. When this happens...
    Google AdsGoogle Ads
    New Lead Form Entry

    Triggers whenever a new lead is created from a Lead Form Extension.

    TriggerScheduled
  2. automatically do this!
    PardotPardot
    Create Prospect

    Triggers when a new Prospect is synced to Pardot.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Google Ads triggers, actions, and search

    New Campaign

    Triggers whenever a new campaign is created in Google Ads.

    Trigger
    Scheduled
    Try It
    • Use Google Ads as...Required

    • Managed Account

    • Customer ListRequired

    • EmailRequired

    • Message

    Action
    Write
    • NameRequired

    • Description

    • Message

    Action
    Write
    • Use Google Ads as...Required

    • Managed Account

    • Customer ListRequired

    • Customer IdentifierRequired

    • Message

    Action
    Write
    • Use Google Ads as...Required

    • Managed Account

    • Lead FormRequired

    Trigger
    Scheduled
    Try It
    • Use Google Ads as...Required

    • Managed Account

    • Customer ListRequired

    • Customer IdentifierRequired

    • Message

    Action
    Write
    • Use Google Ads as...Required

    • Managed Account

    • ResourceRequired

    • Dates to IncludeRequired

    • Limit

    Action
    Write
    • Double Opt Message

    • Use Google Ads as...Required

    • Managed Account

    • Multiple Identifier Note

    • Conversion User Identifier SourceRequired

    • Conversion ActionRequired

    • TimestampRequired

    • Value

    • Currency

    Action
    Write
google-ads logo
google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

  • Ads & Conversion
  • Google

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pardot logo

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Learn more

Related categories

  • Marketing Automation

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