Google Ads + Pardot

Send offline conversions in Google Ads for new form submissions in Pardot

Boost your marketing and ad campaign performance with this Pardot and Google Ads connection. When a new form is filled out in Pardot, it instantly triggers an offline conversion in Google Ads. This workflow promotes easy management of performance data and facilitates real-time modifications.

Boost your marketing and ad campaign performance with this Pardot and Google Ads connection. When a new form is filled out in Pardot, it instantly triggers an offline conversion in Google Ads. This workflow promotes easy management of performance data and facilitates real-time modifications.

  1. When this happens...
    PardotPardot
    New Form Submission

    Triggers when a form is submitted.

    TriggerScheduled
  2. automatically do this!
    Google AdsGoogle Ads
    Send Offline Conversion

    Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Pardot triggers, actions, and search

    New Form Submission

    Triggers when a form is submitted.

    Trigger
    Scheduled
    Try It
    • ListRequired

    Trigger
    Scheduled
    Try It
    • ListRequired

    • ProspectRequired

    Action
    Write
    • ListRequired

    • ProspectRequired

    Action
    Write
  • Pardot triggers, actions, and search

    New Prospect

    Triggers when a new Prospect is synced to Pardot.

    Trigger
    Scheduled
    Try It
  • Pardot triggers, actions, and search

    New or Updated Prospect

    Triggers when a Prospect is created or updated in Pardot.

    Trigger
    Scheduled
    Try It
    • Email AddressRequired

    • First Name

    • Last Name

    • Last Activity At

    • Salutation

    • Campaign

    • Address One

    • Address Two

    • City

    • Zip

    • State

    • Territory

    • Country

    • Website

    • Phone

    • Fax

    • Job Title

    • Department

    • Company

    • Number of Employees

    • Years in Business

    • Industry

    • Notes

    • Comments

    • Source

    • Score

    • Password

    • Account

    • Annual Revenue

    • Is Do Not Email

    • Is Reviewed

    • Is Starred

    • Is Do Not Call

    Action
    Write
    • NameRequired

    • CampaignRequired

    • ListsRequired

    • From NameRequired

    • From EmailRequired

    • Subject LineRequired

    • Email Body (Text)Required

    • Email Body (HTML)

    • Tags

    • Custom Reply-To Address

    • Suppression Lists

    • Scheduled Time

    Action
    Write
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google-ads logo

About Google Ads

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Related categories

  • Ads & Conversion
  • Google

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pardot logo

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.
Learn more

Related categories

  • Marketing Automation

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