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5 ways to automate ServiceTitan with Zapier

By Hannah Herman · January 16, 2025
A hero image of the ServiceTitan app logo connected to other app logos on a lime green background.

Drills, pliers, safety glasses—these are all must-carry tools for contractors. But don't discount the importance of digital tools. Trade-based businesses increasingly rely on software like ServiceTitan to schedule jobs, track finances, and manage their customer base.

And when you link ServiceTitan to Zapier, admin work gets even easier. Zapier can connect the software to thousands of other apps, and then automate your to-dos into workflows called Zaps. Want to learn some of the most popular ServiceTitan workflows? Keep reading.

New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine. Sign up for free.

Table of contents

  • Automatically add leads and bookings

  • Use webhooks with ServiceTitan

  • Connect ServiceTitan with spreadsheets

  • Keep calendars connected with ServiceTitan

  • Get notifications for new ServiceTitan activity

To get started with a Zap template—what we call our pre-made workflows—just click on the button. It only takes a few minutes to set up. You can read more about setting up Zaps here.

Automatically add leads and bookings to ServiceTitan

When it comes to the trades, keeping track of your clients and their scheduled appointments can make or break your reputation. If customers get in touch with you through online ads or a form on your website, you need to be prepared to move incoming leads and bookings into ServiceTitan.

To spend less time at the keyboard and more time out in the field, try automating that process. Use automation to connect your online form with ServiceTitan, so that any new responses instantly appear in the app as a new lead or booking. You can even create a similar workflow if you use email to collect leads.

Create ServiceTitan bookings from new Facebook Lead Ads leads

Create ServiceTitan bookings from new Facebook Lead Ads leads
  • Facebook Lead Ads logo
  • ServiceTitan logo
Facebook Lead Ads + ServiceTitan

Create new leads in ServiceTitan from new form submissions in Gravity Forms

Create new leads in ServiceTitan from new form submissions in Gravity Forms
  • Gravity Forms logo
  • ServiceTitan logo
Gravity Forms + ServiceTitan

Create new leads in ServiceTitan from new WPForms entries

Create new leads in ServiceTitan from new WPForms entries
  • WPForms logo
  • ServiceTitan logo
WPForms + ServiceTitan

Create new ServiceTitan bookings from new emails in Email Parser by Zapier

Create new ServiceTitan bookings from new emails in Email Parser by Zapier
  • Email Parser by Zapier logo
  • ServiceTitan logo
Email Parser by Zapier + ServiceTitan

Create new ServiceTitan customers when pipeline stages change in LeadConnector

Create new ServiceTitan customers when pipeline stages change in LeadConnector
  • LeadConnector logo
  • ServiceTitan logo
LeadConnector + ServiceTitan

Create custom ServiceTitan workflows with webhooks

What if your favorite app doesn't offer a Zapier integration? With Webhooks by Zapier, you can connect any app to ServiceTitan—as long as it has an API. 

Let's say you want to add customers to a specific mailing list when they book their first job, but your email platform doesn't integrate with Zapier. You can use Webhooks by Zapier to add the job information from ServiceTitan to your email app. Webhooks are incredibly flexible, so you can create custom workflows that meet your unique needs.

POST webhooks from new ServiceTitan jobs

POST webhooks from new ServiceTitan jobs
  • ServiceTitan logo
  • Webhooks by Zapier logo
ServiceTitan + Webhooks by Zapier

Connect ServiceTitan to your spreadsheet tool

Spreadsheets might seem like the domain of data scientists, but they're handy tools for tradespeople too. If your spreadsheets contain up-to-date information, you can use them to organize customer lists, analyze finances, and back up crucial data. But if you're dealing with a high volume of customers, appointments, and transactions, keeping your spreadsheets current can start to feel like a second job.

That's where automation can be an enormous help. With Zapier, you can connect ServiceTitan to your favorite spreadsheet tool and automatically make updates as data changes. For instance, you can create a Zap that creates a new Google Sheets row every time there's a new customer in ServiceTitan.

Add new ServiceTitan customers to Google Sheets as spreadsheet rows

Add new ServiceTitan customers to Google Sheets as spreadsheet rows
  • ServiceTitan logo
  • Google Sheets logo
ServiceTitan + Google Sheets

Create new Google Sheets rows for each new ServiceTitan appointment

Create new Google Sheets rows for each new ServiceTitan appointment
  • ServiceTitan logo
  • Google Sheets logo
ServiceTitan + Google Sheets

Create new records in Airtable for every new invoice in ServiceTitan

Create new records in Airtable for every new invoice in ServiceTitan
  • ServiceTitan logo
  • Airtable logo
ServiceTitan + Airtable

Create new ServiceTitan customers from new rows in Google Sheets

Create new ServiceTitan customers from new rows in Google Sheets
  • Google Sheets logo
  • ServiceTitan logo
Google Sheets + ServiceTitan

Keep calendars connected with ServiceTitan

Great customer service matters in every trade. That means letting customers know when to expect you—and then showing up on time. When you're a sole proprietor, managing your calendar is fairly easy, if a bit annoying. When you're working with a team, though, tracking calendar invites can get complicated fast. 

These Zaps will automatically add a calendar event for each new appointment in ServiceTitan. You can fully customize these events, too—and even include the customer as an invitee.

Create detailed events in Google Calendar for new ServiceTitan appointments

Create detailed events in Google Calendar for new ServiceTitan appointments
  • ServiceTitan logo
  • Google Calendar logo
ServiceTitan + Google Calendar

Create Microsoft Outlook events for new ServiceTitan appointments

Create Microsoft Outlook events for new ServiceTitan appointments
  • ServiceTitan logo
  • Microsoft Outlook logo
ServiceTitan + Microsoft Outlook

What if you use a tool like Calendly to let people directly book consultations? This Zap is a great way to manage your availability for non-service-related bookings:

Automatically create ServiceTitan non-job appointments for new Microsoft Outlook calendar events

Automatically create ServiceTitan non-job appointments for new Microsoft Outlook calendar events
  • Microsoft Outlook logo
  • ServiceTitan logo
Microsoft Outlook + ServiceTitan

Get notifications for new ServiceTitan activity

You want to respond quickly to lead inquiries, especially if someone is experiencing an emergency—say, a busted AC in the peak of summer. If you're working with a larger team, giving everyone visibility into new ServiceTitan jobs is a great way to encourage promptness and collaboration. Teammates can volunteer to take on appointments, discuss complex issues, and make sure no individual request falls through the cracks. 

Whether your team works primarily in Slack or via email, you can use Zapier to automatically share new jobs with your colleagues. For example, you can create an automated workflow that posts new jobs in a dedicated Slack channel—so everyone can see there's a new customer request.

Create Slack channel messages for new ServiceTitan jobs

Create Slack channel messages for new ServiceTitan jobs
  • ServiceTitan logo
  • Slack logo
ServiceTitan + Slack

Alert Slack with direct messages for new jobs in ServiceTitan

Alert Slack with direct messages for new jobs in ServiceTitan
  • ServiceTitan logo
  • Slack logo
ServiceTitan + Slack

Send emails in Gmail for new form submissions in ServiceTitan

Send emails in Gmail for new form submissions in ServiceTitan
  • ServiceTitan logo
  • Gmail logo
ServiceTitan + Gmail

Level up your trade business with ServiceTitan and Zapier

Automation can do so much for electricians, plumbers, and general contractors. When you transform how you find, manage, and schedule in-the-field jobs, your team can spend more of their time on customer-facing work. 

And these are just a few ways to increase ServiceTitan's impact. What task will you automate first?

Related reading:

  • CRM automation guide

  • How to automate your customer support

  • How to improve your real estate business with automation

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'