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7 min read

Choose your words carefully: How to build a brand lexicon for your marketing

By Elisa Silverman · June 22, 2022
A megaphone in a stylized web page. The icon is in bright orange, inside a white square with rounded corners, and placed on a light orange background.

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Elisa Silverman

Elisa is freelance content writer for B2B companies and ghostwriter for people with thoughts to share but no time or interest in writing. She helps organizations use words to inspire, motivate, and connect people.

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