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Marketing tips

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Google Ads

I reached out to several Google Ads experts in my network and asked them to share a few insightful tips that have helped them level up their Google Ads campaigns. 

5 Google Ads tips to get the most out of your advertising campaigns

Got new shoppers? Let's get them to be repeat shoppers with this integration. Just set it up and new Shopify customers will be added to Google Ads custom lists, ensuring that they're more likely to see your ad content. The right people viewing relevant ads will lead to more sales with no extra work on your part.

Shopify is a simple way to create an online store to list products, collect credit card payments, and ship your goods.

Shopify

Triggers when a new blog is added to your Shopify store.

New Blog

Triggers when a new entry is added to a blog in your Shopify store.

New Blog Entry

Triggers when a new customer is added to your Shopify account.

New Customer

Triggers when a customer account is enabled.

Customer Account Enabled

Triggers when an Order Risk Level is medium, high or both.

New Fraudulent Order

Triggers whenever a cart is "abandoned" (only open carts) (with line item support).

New Abandoned Cart

Triggers whenever a order is "cancelled" (with line item support).

New Cancelled Order

Triggers whenever an order is cancelled (with line item support).

Triggers when a new draft order is created

New Draft Order

Triggers whenever a new purchase is "paid". You can choose a different order status like pending or refunded (with line item support).

New Paid Order

Triggers when an order is fulfilled (with line item support).

New Fulfilled Order

Triggers when a new purchase is made (only open orders) (with line item support).

New Order

Triggers when an order is created (with line item support).

Triggers when an order is paid (with line item support).

New Product

Triggers when a refund or partial refund occurs.

New Refund

Triggers when a new purchase is made (of any order status).

New Order (Any Status)

Triggers when a new product is added to your Shopify store.

Triggers when a new tag is added to a customer.

New Tag Added to Customer

Triggers when a customer's information is updated.

Updated Customer

Triggers when an Inventory Item quantity is updated.

Updated Inventory

Triggers when an order is updated (with line item support).

Updated Order

Triggers when a Product is updated, ordered or when a variant is added, removed, or updated.

Updated Product

Triggers when a tag has either been added or removed from an order.

Updated Tag in Order

Find Customer

Find Order

Gets all fulfillment orders for a given order ID.

Get Fulfillment Orders by Order ID

Get Order by ID

Searches for Metafields data for a given resource (example order Metafields).

Find Metafields

Finds the Transactions associated to an Order.

Find Order Transactions

Finds multiple Products by IDs. Returned as line items.

Find Products by ID (With Line Item Support)

Finds a list of products by searching the titles.

Find Products by Title (With Line Item Support)

Find Product by Title

Finds a product by handle. Titles can also be used if handles are not customized.

Find Product by Title or Handle

Finds a list of product variants by searching the titles.

Find Product Variants by Title (With Line Item Support)

Find Product Variant by SKU

Finds a product variant by a title search.

Find Product Variant by Title

Find or Create Customer

Finds or creates a specific product by title.

Find or Create Product

Finds or creates a specific product by title v2.

Finds or creates a specific product by title v3.

Finds or creates a specific product variant by title.

Find or Create Product Variant

Find or Create Product Variant V2

Add Line Item to Order

Add Tag to Customer

Create Blog Entry

Create Company

Create Product Variant

Create Customer

Creates a new draft order (with line item support).

Create Draft Order

Creates a fulfillment for one or many fulfillment orders that are associated with the same order and are assigned to the same location.

Create Fulfillment

Updates the quantity of an existing product variant.

Update Inventory Quantity

Updates the quantity of existing product variants.

Update Inventory Quantity (with line item support).

Creates a new order (with line item support).

Create Order

Create Product

Publishes a product to a channel (e.g., a sales channel).

Publish Product

Removes one or more tags from a customer.

Remove Tag from Customer

Create Transaction

Updates an existing customer. Replaces only data that is set.

Update Customer

Update Order

Updates an existing product. Replaces only data that is set.

Update Product

Updates an existing product variant. Replaces only data that is set.

Update Product Variant

Custom Actions (Beta)

This is an advanced action which makes a raw HTTP request that includes this integration's authentication.

API Request (Beta)

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Triggers whenever a new campaign is created in Google Ads.

New Campaign

Triggers whenever a new lead is created from a Lead Form Extension.

New Lead Form Entry

Finds a Google Ads Campaign whose id matches the provided input.

Find Campaign by Id

Finds a Google Ads Campaign whose names matches the provided input.

Find Campaign by Name

Find Customer List

Finds a customer list by name. Optionally creates a new customer list.

Find or Create Customer List

Adds a contact to a customer list using their email address. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

Add Contact to Customer List With Email

Adds a contact to a customer list. Note: It takes 6 to 12 hours for the customer list to be populated with contacts.

Add Contact to Customer List

Creates a customer list in Google Ads Audience Manager.

Create Customer List

Creates a report on specified data from your campaigns/ads.

Create Report

Remove Contact From Customer List

Sends events from your customer systems (PoS, CRM, email service provider, etc) to connect Google Ad campaigns to offline activity and business impact.

Send Offline Conversion

Sets the status of a Google Ads campaign.

Set Campaign Status

Add new Shopify customers to Google Ads Custom Lists

If you're looking for an efficient way to keep your prospects organized, this integration can help! As soon as a new lead is generated in Google Ads, this Zap automatically adds their details to a row in a specified Google Sheets spreadsheet.

Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.

Google Sheets

Triggers when a new row is added to the bottom of a Google Team Drive spreadsheet.

New Spreadsheet Row (Team Drive)

Triggers when a new row is added to the bottom of a spreadsheet.

New Spreadsheet Row

Triggers when a new spreadsheet is created.

New Spreadsheet

Triggers when a new row is added or modified in a spreadsheet - works best with Team Drives.

New or Updated Spreadsheet Row (Team Drive)

Triggers when a new row is added or modified in a spreadsheet.

New or Updated Spreadsheet Row

Triggers when a worksheet is created in a spreadsheet.

New Worksheet

Find up to 500 rows based on a column and value as line items.

Lookup Spreadsheet Rows (Advanced)

Find Worksheet

Return up to 500 rows as a single JSON value or as line items.

Get Many Spreadsheet Rows (Advanced)

Find a specific spreadsheet row based on a column and value. If found, it returns the entire row. Optionally, create a new row if no match is found.

Lookup Spreadsheet Row

Finds or creates a specific find worksheet.

Find or Create Worksheet

Find or Create Row

Create a new column in a specific spreadsheet.

Create Spreadsheet Column

Create a new row in a specific spreadsheet.

Create Spreadsheet Row

Create one or more new rows in a specific spreadsheet (with line item support).

Create Multiple Spreadsheet Rows

Creates a new worksheet by copying an existing worksheet.

Copy Worksheet

Creates a new spreadsheet. Choose from a blank spreadsheet, a copy of an existing one, or one with headers.

Create Spreadsheet

Creates a new worksheet in a Google Sheet.

Create Worksheet

Clears the contents of the selected row(s) while keeping the row(s) intact in the spreadsheet.

Clear Spreadsheet Row(s)

Deletes the selected row(s) from the spreadsheet. This action removes the row(s) and all associated data.

Delete Spreadsheet Row(s)

Format Spreadsheet Row

Update Spreadsheet Row

Update one or more rows in a specific spreadsheet (with line item support).

Update Spreadsheet Row(s)

Create Google Sheets rows for new Google Ads leads

Add your current subscribers to a custom audience to ensure that the right people are seeing your ad content. This integration makes that easy. Once it's set up, each new Mailchimp subscriber will be automatically added to a specified Google Ads customer list.

Share your ideas with Mailchimp email newsletters—then use its landing page and form builders to grow your lists and take marketing further with drip and transactional emails.

Mailchimp

Triggers when a new campaign is created or sent.

Triggers when a recipient opens an email in a specific campaign.

Email Opened

Triggers when a recipient clicks a pre-specified link in your campaign.

Link Clicked

Triggers when a new audience is added to your MailChimp accounts.

New Audience

Triggers when a new customer is added to a selected store.

Triggers when a new subscriber is added to an audience.

New Subscriber

Triggers when any current subscriber unsubscribes from an audience.

5 Google Ads tips to get the most out of your advertising campaigns

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