Articles tagged "Social media"

Beyond marketing numbers: the power of sentiment analysis

Keeping an eye on online sentiment can help you avoid crises—and in the meantime, you'll get to know your audience and be able to make better decisions for your business. 

Crosspost your Instagram posts to other social networks

Have you ever wanted to re-share an Instagram post directly on Twitter? Unfortunately, you run into a big problem: Facebook, which owns Instagram, doesn't make it easy to share content to other social networks. This automated solution can help.

How to link Instagram to your Facebook Page (or multiple Facebook Pages)

Your company's Instagram game is strong, but you sometimes forget to add those posts to the Facebook Pages you run. Good news: you can automatically publish all Instagram photos on all of your Facebook pages.

Why I use Zapier to crosspost to multiple social media platforms

Being active on social media is not my strong suit. It's just not something I'm naturally good at. But it's important to growing a brand and establishing credibility online. Zapier helps me post where I should without wasting time.

How to report on social media marketing results (with template)

No matter how much time humans spend on social media, it can still be hard to convince people of its value for a business. I've been a social media marketer for years, and I still sometimes struggle to show my company the impact that social can have.

How to find and pick the right influencer for your business

There are thousands of social media influencers and micro-influencers. Here's how to wade through the options and pick the right one.

9 examples of conversational marketing that helped businesses grow

Conversational marketing can give your customers the personalized and responsive experience they're looking for—until it doesn't. If you've ever been talking in circles with a chatbot, unable to get a hold of a human to help, you know what I mean.

5 ways to use TikTok in your professional life

TikTok has quickly become my new way to keep myself up-to-date on business trends and work hacks. I've been able to productively leverage TikTok to grow my business and help me professionally. 

How to make the most of user-generated content on Instagram

Your customers play all sorts of roles in your business—and one of the most important is content creator. Your customers are creating content for you all the time: everything from reviews to TikTok stitches to a Tweet about your brand.

Collect user-generated content with these 12 email templates