Articles tagged "Social media"

Beyond marketing numbers: the power of sentiment analysis

Keeping an eye on online sentiment can help you avoid crises—and in the meantime, you'll get to know your audience and be able to make better decisions for your business. 

Delete your social media accounts—it's worth it

Lots of people talk about deleting Facebook and Instagram from their phone. I actually did it.

3 ways to empower your team with automation

The automated workflows that orchestrate tasks behind the scenes are what empower L. Michelle Smith and her team to do our best work. Here's a look inside her tech stack and the Zaps that power it.

How a social media skeptic uses TikTok to connect with family

Learning to communicate asynchronously takes effort. It means learning to talk and work together without depending on real-time feedback. It's an essential remote work skill. Turns out it's also a really great skill for the rest of my life. 

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

How to make your Twitter memes accessible for screen readers

Many popular Twitter meme formats can fall flat for screen reader users. If you want to make your web content accessible, you'll need to tweak your memes. Here are a few tips.

How to humanize your B2B marketing strategy

You're not marketing to businesses, you're marketing to the people who run and work at those businesses.

How to repurpose long-form content across different social channels

5 holiday marketing ideas for local businesses

Most people want to support local businesses. But they're also overwhelmed and busy, and convenience sometimes wins out. That's why, especially with the holidays approaching, you need to give them a reason to choose local—to choose you.

Collect user-generated content with these 12 email templates