Articles tagged "Social media"

Connect Instagram and YouTube for automated crossposting

Video helps you share your brand's story with customers. Automatically share the same videos between YouTube and Instgram so you can leverage search and social with less effort.

How to advertise on Twitter

I've spent the last 10 years writing about and implementing paid ad strategies for businesses, and almost every single company has focused their advertising on LinkedIn, Facebook, Instagram, and Google. 

The ultimate guide to Twitter advanced search

Whether or not you've signed up for Twitter, you have the power to perform detailed queries on the endless stream of Tweets by using the site's advanced search.

How to use Instagram Stories for business

Let's take a look at how to use Instagram Stories for business—along with some more examples of folks doing it right.

Why you should use Instagram collections for your business

There's always fresh content on Instagram, but a lot of great stuff gets lost in the shuffle. When you're using Instagram for your business, you can't afford to doomscroll the day away—so you need to use Instagram's collections feature.

How to search on LinkedIn with no limits

If you're using LinkedIn to recruit or do lead gen, you should pay for it. But sometimes, you need a one-off way to bypass the search limit. Here's how.

How to use Instagram Live for marketing 

I've hosted several Instagram Lives, both solo and with guests, and there's no denying the results they drive. 

How to write Instagram captions for your business

How to create a Facebook business Page that works

Here are seven things that I've learned through my experience—it's a combination of how-to tips and strategy suggestions, and they'll help you build a Facebook Page for your business that does more than just collect dust.

The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored

While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.