Articles tagged "Social media"

7 TikTok marketing tips from small businesses

TikTok reminds me of what the internet used to be. YouTube is increasingly professionalized—every trending video seems to be shot in a professional studio by an actual crew, and all of it is a half-hour long.

How to pick the right online marketing channels for your business

There's an embarrassment of riches when it comes to online marketing channels for small businesses. That means a ton of opportunity—but also some tough decisions to make. You can't afford to chase them all, so you need to figure out which is right for you.

Creating social media content that sells 

The year was 2008, and my agency team was attempting to convince a couple large brands to try social media as part of their strategic communications plan. It was tough.

Making the most of social media for your business—without a budget

You know who loves to give advice? Everyone. Especially when it comes to marketing. But what do you do when that advice all requires a budget—a budget you don't have? What happens then?

How to edit a Tweet

A lot of people want to edit their tweets and complain about not being able to do so. I've never understood this. Editing your tweets isn't hard. 

Make social media monitoring easier with automation

These days it can be pretty hard to keep tabs on your brand, your campaigns and other events you want to follow online without expensive social media monitoring software.

How we used paid social to get leads and grow our email list

Lead generation is often one of the largest challenges for marketing departments and sales teams. No matter your business, generating leads is essential to long-term success and growth.

How to boost eCommerce sales on Instagram

Of all the social media platforms, Instagram in particular can do wonders for eCommerce brands. And with 2020's massive rollout of Instagram Shopping to a wider range of businesses, it cemented its place as the social media of choice for online sellers.

Be the face of your brand

I'm not one for marketing tricks or hacks, but there's one thing I do think is universally powerful when it comes to marketing your brand: you. Showing your face and connecting with your clients can have more impact than you might imagine.

How automation helped this journalist quench a 'news desert'

While there's more information at our fingertips than ever before, there's also more misinformation. With small newspapers shutting down across the United States, many towns are becoming "news deserts"—communities no longer covered by local newspapers.