Articles tagged "Social media"

7 TikTok marketing tips from small businesses

TikTok reminds me of what the internet used to be. YouTube is increasingly professionalized—every trending video seems to be shot in a professional studio by an actual crew, and all of it is a half-hour long.

Creating social media content that sells 

The year was 2008, and my agency team was attempting to convince a couple large brands to try social media as part of their strategic communications plan. It was tough.

How to edit a Tweet

A lot of people want to edit their tweets and complain about not being able to do so. I've never understood this. Editing your tweets isn't hard. 

Make social media monitoring easier with automation

These days it can be pretty hard to keep tabs on your brand, your campaigns and other events you want to follow online without expensive social media monitoring software.

How we used paid social to get leads and grow our email list

Lead generation is often one of the largest challenges for marketing departments and sales teams. No matter your business, generating leads is essential to long-term success and growth.

5 HubSpot features to streamline your workflows

If HubSpot is your software of choice for marketing, sales, support, or CRM, you know it has a zillion and one features. That's part of why you love it, but it means some of the most effective features might be slipping through the cracks. 

How Pinterest templates changed the way I do business

Adding an image of your favorite recipe or throw pillow to Pinterest isn't hard. But if you're a small business that uses Pinterest as a marketing tool (like mine does!), you know how time-consuming and tiresome it is to constantly design Pins.

How to boost eCommerce sales on Instagram

Of all the social media platforms, Instagram in particular can do wonders for eCommerce brands. And with 2020's massive rollout of Instagram Shopping to a wider range of businesses, it cemented its place as the social media of choice for online sellers.

Be the face of your brand

I'm not one for marketing tricks or hacks, but there's one thing I do think is universally powerful when it comes to marketing your brand: you. Showing your face and connecting with your clients can have more impact than you might imagine.

How to connect Facebook and Twitter for seamless social posting

Posting on social media can be a time-consuming activity. At one time, Facebook and Twitter were able to be connected in-app, but that functionality is no longer available. Fortunately, Zapier is there to fill the gap.