Articles tagged "Social media"

The 8 tools you need to streamline your LinkedIn marketing

When I started using LinkedIn, the main thing holding me back from getting better results on was just bandwidth. LinkedIn is a relationship-driven platform, and relationships take time. With that in mind, I started searching for ways to automate LinkedIn.

The ultimate guide to Twitter advanced search

Whether or not you've signed up for Twitter, you have the power to perform detailed queries on the endless stream of Tweets by using the site's advanced search.

Delete your social media accounts—it's worth it

Lots of people talk about deleting Facebook and Instagram from their phone. I actually did it.

Why you should use Instagram collections for your business

There's always fresh content on Instagram, but a lot of great stuff gets lost in the shuffle. When you're using Instagram for your business, you can't afford to doomscroll the day away—so you need to use Instagram's collections feature.

From social media to your CRM: improve your lead management with automation

Inexpensive, powerful apps have made lead generation—once the exclusive domain of Fortune 500 enterprises—available to even the smallest business. But while acquiring vast quantities of leads has become simple, managing them is anything but.

How to search on LinkedIn with no limits

If you're using LinkedIn to recruit or do lead gen, you should pay for it. But sometimes, you need a one-off way to bypass the search limit. Here's how.

How to make your Twitter memes accessible for screen readers

Many popular Twitter meme formats can fall flat for screen reader users. If you want to make your web content accessible, you'll need to tweak your memes. Here are a few tips.

How to humanize your B2B marketing strategy

You're not marketing to businesses, you're marketing to the people who run and work at those businesses.

How to create a Facebook business Page that works

Here are seven things that I've learned through my experience—it's a combination of how-to tips and strategy suggestions, and they'll help you build a Facebook Page for your business that does more than just collect dust.

5 holiday marketing ideas for local businesses

Most people want to support local businesses. But they're also overwhelmed and busy, and convenience sometimes wins out. That's why, especially with the holidays approaching, you need to give them a reason to choose local—to choose you.