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10 min read

A guide to verticalization: What it is, when to try it, and how to get started

By Melissa King · May 3, 2024
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Melissa King

Melissa King is a freelance writer who helps B2B SaaS companies spread the word about their products through engaging content. Outside of the content marketing world, she sometimes writes about video games. Check out her work at melissakingfreelance.com.

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